Case Study: State of the City Event 2025
Inside TonyBet’s Gambling Website Localization Strategy
The global online gambling market is projected to surpass $150 billion by 2030, driven by technological advancements and increasing digital adaptations worldwide. As competition intensifies, companies must implement gambling website localization strategies to capture diverse audiences. A prime example of this is TonyBet, a rapidly growing online betting and casino platform that successfully expanded its international reach…
How HubSpot Used B2B Content Localization To Expand Globally
The global B2B market is projected to grow at a rapid pace, with the CRM software sector alone expected to surpass $80 billion by the end of 2025. One key factor in gaining a competitive edge in global markets is B2B content localization services. A study found that 76% of global consumers prefer purchasing products…
How YouTube Uses Video Localization To Connect With Global Audiences
The rise of video localization services is strongly driven by consumer demand. Research shows that 72% of internet users prefer consuming content in their native language, making localization an essential strategy for platforms like YouTube. As video consumption habits vary from one region to another, adapting content to different languages and cultural contexts has become a key…
How Epic Systems Uses Medical Software Localization
The global healthcare industry is rapidly expanding and is expected to reach $974.5 billion by 2032, with digital solutions playing a crucial role in improving patient care and hospital efficiency. As health systems worldwide adopt advanced digital tools, medical software localization has become essential. Epic Systems has successfully adapted its software to this reality, demonstrating how medical…
How App Localization Services Transformed Microsoft Teams
Remote work has transformed from a necessity during the COVID-19 pandemic to a permanent shift in how many businesses operate. With over 320 million monthly active users as of 2024, Microsoft Teams has emerged as one of the most widely used collaboration tools worldwide. As more companies adopted hybrid and remote work models, Microsoft recognized the…
How Rakuten Use Japanese Website Localization To Beat Amazon
Japan is the 4th largest ecommerce market in the world, with an estimated $165 billion USD in online sales in 2024 that is only expected to grow steadily over the next decade. While Amazon dominates global ecommerce, its market share in Japan is second to Rakuten. Despite Amazon’s presence, Rakuten has maintained its lead by prioritizing Japanese website…
How Revolut Used French Software Localization To Truly Grow
In France, over 76% of French adults actively use online banking services. Thus, companies must invest in French software localization to ensure compliance with strict financial regulations while delivering an intuitive user experience tailored to French speaking customers. Revolut, one of Europe’s most successful banking companies, recognized this challenge and teamed up with a French…
How Zara Uses A Website Localization Service To Stay Competitive
Online shopping has transformed the way consumers engage with brands. To succeed in different markets, companies need more than just a translated website: they need to provide fully localized digital content. The global fashion industry is projected to reach a staggering $2.5 trillion by 2030. By working with a website localization service and investing in…
How Elearning Content Localization Aided Coursera’s Growth
In 2023, the global online learning market was valued at $316.2 billion. Current projections indicate that this figure will reach $661.6 billion by 2032. The rapidly growing elearning market attracts many new customers who often have very different cultural and linguistic backgrounds. The example of Coursera demonstrates how investing in a professional elearning content localization service can…
How App Localization Fueled Duolingo’s Rise
According to 2023 market research, the language learning app market is currently valued at $20.35 billion and is expected to be worth around $16.2 billion by 2033. Since various language apps have been reaching new peaks in terms of downloads, the growth of the industry requires localization to ensure language access for customers worldwide. The…