Localization Archives - Language Connections

3 Biggest E-Commerce Countries In The World Ripe For Website Localization

E-Commerce has revolutionized the way companies do business. Companies are now able to sell their products all over the world from one centralized location, which has made some companies extremely powerful, causing a rapid shift towards online retail. However, to be successful in e-commerce you need to seamlessly adopt the language and cultural nuances of foreign market. This can be extremely difficult and requires professional website localization services to be done effectively. Website localization helps to ensure that foreign consumers not only see and understand what your product is, but are also able to relate to it and like it. With that being said, here are the three biggest e-commerce markets in the world that your company should expand into.

1. China

No real surprise here, China has, by far, the largest e-commerce market in the world. With global e-commerce giants like Alibaba, Taobao, Tmall, and many more, China has an estimated $672 billion in yearly sales. Additionally, China has the highest percentage of retail sales coming from online stores with 15.9%. In China, online sales are only trending upward and your company should consider tapping into this market with the help of an experienced professional linguistics services company and professional website localization.

2. United States

In number two is the United States, which surprisingly only has half the amount of online sales as China. The United States has an estimated $340 billions dollars in online retail sales each year which account for around 7.5% of their total retail sales. Home to Jeff Bezos’ Amazon, the most valuable company in the world, the United States looks like it could be catching up to China in the coming years. Website localization and other software localization services into the United States could be a huge move for your company.

3. United Kingdom

Drastically dropping off from the amount of online sales China and the United States produce each year is number three on the list, the United Kingdom. The United Kingdom produces around $99 billion dollars in online sales each year which is around 14.5% of their total retail sales each year. However, proportionally, for the size of their population the United Kingdom produces larger sales than both China and the United States. While the United Kingdom’s e-commerce market is vastly smaller than China’s and the United States’ it is still the third largest in the world and far more lucrative per person who lives there. The United Kingdom could be a great choice for website localization and even professional language training for your company.

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About Language Connections:

Language Connections is one of the top language service companies in the US. Over the last 30 years, we’ve focused on providing the best business translation services, interpreting services, localization services, as well as interpreter training and customized language training programs. In addition to top-tier corporate language training, we offer certified corporate interpreters and professional business translation services in 200+ languages. Our network includes linguists with backgrounds in all major industries. They’re ready to meet your needs, whether they’re for technical translation services, legal translation, government translation services, international development translation services, education translation services, life sciences translation, or something else. Reach out to us today for a free quote on our cost-efficient and timely translation services, interpreters, or other linguistic services.

Language Connections Inc.
2001 Beacon Street, Suite 105,
Boston, MA 02135
Phone: +1-617-731-3510
Email: service@languageconnections.com

3 Ways Medical Device Localization Can Greatly Help the World

No matter where you are in the world, there is always going to be sickness and injury present. Whether it be due to unhealthy living conditions or even car accidents, an inevitable part of human life is pain, suffering, and death. However, because it is natural for humans to face these problems, we allocate a large amount of time and resources to the development of products that help to resolve and reduce them. Medical devices have the ability to greatly benefit the human race, however, without the localization of these devices, their potential is stunted. Here are three ways medical device localization can greatly help the world.

1. Medical Device Localization Can Help Save Lives

Because illnesses and injuries are an innate part of human life they occur in all parts of the world. Whether it be in the United States or a small town in the Philippines, there is going to be hurt people where a medical device could offer great aid. However, in order for medical devices to be as effective as possible, it is essential that they are completely accessible and understandable by the local citizens, otherwise citizens may not know how to get and use the medical device. Medical device localization will help ensure that the medical device’s instructions/guidelines undergo professional translation services and the product is seamlessly adapted to the language, culture, and infrastructure of the target location, making sure that the people in need will be able to effectively use it.

2. Medical Device Localization Can Help Countries’ Economy

The healthier and more capable a person is, the more work they will be able to do. Therefore a country with a lesser amount of sick and hurt people will have larger amounts of output than a country that has a greater amount of people who need to be cared for. Medical device localization helps to decrease the amount of sick people a country has. If a medical device is distributed and goes through professional localization, lives are going to be saved and restored to greater levels of health. Previously unhealthy citizens will be able to return to their work, increasing the economic output for their country and decreasing the overall input to health services and helping their sick citizens.

3. Medical Device Localization Can Help Improve World Relations

The quality and accessibility of healthcare for the general population varies greatly from country to country. Unfortunately this means that some countries face many greater dangers from diseases and injuries than others in more privileged countries. It is because of this inequality that some countries run rampant with disease and injuries which threaten their infrastructure to such an extent that they are completely blocked off from the rest of the world. Tourists are not able to travel to their country, prohibiting the world from learning about their culture and meeting their people. As we all know, because of the COVID-19 pandemic, countries have been pretty much isolated from the rest of the world. Nobody has been able to leave their own country. Tourism was completely stopped and the only access we had to other countries was through the internet. This is an issue because physical interaction, even through a tour guide’s professional interpreting services, is vital to creating a relationship. Befriending people from other countries can have a great impact on how people view other countries and the world. Medical device localization can help to improve the health, economy, and infrastructure of countries which in turn will make it possible for greater amounts of foreign communication and healthier world relations as a whole.

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About Language Connections:

Language Connections Inc.
2001 Beacon Street, Suite 105,
Boston, MA 02135
Phone: +1-617-731-3510
Email: service@languageconnections.com

3 Key Groups in the Medical Field Served by Medical Localization Services

In the medical field, medical localization services are indispensable. However, these services have more benefits than simply facilitating the process of conducting business across languages. These services help doctors more clearly understand the needs of their patients, help patients effectively communicate with and understand healthcare providers and treatments, and help other healthcare professionals provide the best service possible to all patients and clients. Read on to see more about how medical localization services serve these three different groups.

1) Medical Localization Services to Aid Doctors

Medical localization services provide a lot of aid to doctors and other caregivers within a hospital or medical office setting. In order to best treat their patients, the doctors need a clear understanding of their patients’ needs and ailments. As such, it is extremely important for all hospitals and medical offices to properly translate and localize all patient intake forms and documents. If offices and hospitals simply translate documents for patients, they may be unknowingly causing a patient to misreport their symptoms or the reason they are coming in for their visit, leading to a lot of confusion and wasted time in giving the patient the proper care and treatment they need. By employing localization, you can feel confident that all patient forms will take into account linguistic and cultural differences in medical document format and language so that all doctors can receive the information they need, as accurately as possible, in order to provide the best care possible.

2) Medical Localization Services to Support Patients

Similar to the way medical localization services aid doctors, they support patients as well. By providing localized forms, documents, and online patient portals for example, medical offices and hospitals can help ensure that patients feel supported and accepted at their facility. This is key to fostering a supporting environment for patients, one in which they can feel comfortable disclosing their health information. If patients have to jump through hoops due to a language barrier simply to figure out the proper way to enter their patient information they will likely not feel as though that medical facility is the place best equipped to provide them with the care they need. This can be an extremely stressful and isolating experience for patients who speak a different language. This is why proper website localization and accurate healthcare translation and localization services are key to ensuring patients can get the medical care they need and that they can feel confident in the medical services they will be receiving.

3) Medical Localization Services to Assist Other Healthcare Professionals

Medical localization services also aid others in the medical and healthcare industries. For example, localization and translation services for medical office facilities are extremely important. For paper forms available in the office, or for other administrative tasks, having properly localized documents can help make front desk workers’ jobs run a lot smoother and help them aid patients to the best of their ability. Additionally, for pharmaceuticals, proper pharmaceutical translation and localization is paramount. Ensuring that all prescription documents are properly translated and localized ensures that pharmacists, doctors, and patients all clearly understand the dosage and requirements of the medicine being prescribed. Across all areas of the medical field, translation and localization services work together to support doctors, patients, and healthcare professionals alike. As such, these services are a must have for anyone conducting business in the medical field in order to provide the necessary care and services to patients.

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About Language Connections:

Language Connections Inc.
2001 Beacon Street, Suite 105,
Boston, MA 02135
Phone: +1-617-731-3510
Email: service@languageconnections.com

3 Ways Apple Effectively Leverages Its Marketing Localization Services

Apple is one of the most recognizable brands worldwide. In order to maintain its place as one of the biggest brands in the world, successfully leveraging its marketing localization services has been key. Apple has had to adapt its products and materials to fit global audiences, keeping in mind cultural and linguistic nuances. Below are some of the ways Apple has effectively utilized marketing localization services to help hold their place as a top global brand.

1) Marketing Localization Services Aid Apple’s Global Web Presence

Apple knows that they cannot simply translate website materials when offering their products and services in a new country. Website localization is key to ensuring that all customers have the best experience possible when accessing Apple’s website and online materials. Web localization ensures that the site’s layout is properly and professionally adjusted to allow for sizing differences between languages, image differences to fit with the local culture and customs, and numerical format differences per the language and country in which Apple is offering services. Apple effectively combines website translation and localization to have a clean, polished web presence around the world that ensures all customers, regardless of where they are based, have the same positive experience with their site.

2) Marketing Localization Services Apply to Apple’s Physical Products and Locations

Apple not only employs professional localization for their online presence, but for their physical products and locations as well. Apple adapts their store locations to best fit with the local culture and area. They want to ensure that each location will be relatable to the local consumer base and as such, they put effort into making adjustments to best fit each local area’s preferences. Additionally, Apple adjusts their physical product offerings to best suit their different customers. For example, Apple makes a range of keyboards adapted to fit various languages and linguistic differences. The keyboard you receive can be adapted based on your geographic location or your linguistic preferences. In this, Apple effectively is able to localize its physical product offerings to best meet the needs of their consumer base.

3) Moving Forward for Apple

The process of localization is never done. There will always be something to adjust and update to fit with the current customs and preferences of different local audiences. As such, Apple will continue to adapt its online and physical localization to fit with local preferences around the world. They have learned from past localization mistakes, such as originally failing to localize their European keyboards to include various letters and symbols they need. From their past mistakes, Apple consistently knows not to simply translate marketing materials and products. They will continue to effectively combine translation and localization services to provide all customers with the same positive Apple experience, thus maintaining their position as a leading global brand.

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About Language Connections:

Language Connections Inc.
2001 Beacon Street, Suite 105,
Boston, MA 02135
Phone: +1-617-731-3510
Email: service@languageconnections.com

Why Marketing Localization Services Are Key To International Development

Marketing localization services are an integral part of the success of any organization, especially for those in the international development field. International development organizations possess a unique set of needs that marketing localization can help satisfy. Whether your goal is to boost recognition of your organization, or to connect with those interested in your organization’s work, marketing localization will help you be successful across the board. Read on to see three reasons why international development organizations need marketing localization services.

Professional Marketing Localization Services Aid in Recognition

In order to gain a more widespread recognition of your organization and its work, professional marketing localization services are key. In order to most effectively reach local audiences across various countries and cultures, you need to ensure that all of your marketing materials are properly localized. Professional localization not only aids in clear understanding of all your materials, but also in proper optimization for SEO. In employing SEO translation and localization services, you can ensure that your marketing materials will be easily accessible across the web, regardless of the country from which people may be exposed to your ads and online content. Localization ensures that all proper international SEO formats and regulations are followed to best optimize your content.

Marketing Localization Services Provide a Polished Web Presence

In addition to proper international SEO optimization, you need a polished web presence. When working in a field dealing with such important issues as those pertaining to international development, a clean, and polished web presence is a must in order to clearly communicate your message. Website localization is key to having a strong international web presence. If you simply translate website materials, you are not taking into account cultural nuances and variations in international formatting. Localizing website materials involves rethinking images, colors, number formats, and spacing for text depending on the language and various cultural sensitivities. Website localization services not only helps people across different languages and cultures clearly understand your web materials, but it also ensures that you are acknowledging all necessary international adaptations and nuances to make the best impression on those accessing your site.

How Language Connections Can Help

With the extreme importance of the goals of international development organizations, employing professional translation and localization services is key. Marketing localization services will help you communicate your message clearly, reach those who are interested in engaging with the work of your organization, and present accessible materials online. At Language Connections, we have decades of experience working with those in the international development field. Our staff of experienced project managers and professional linguists are qualified to meet your needs. At Language Connections, we are more than prepared to help you with your next marketing localization project!

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About Language Connections:

Language Connections Inc.
2001 Beacon Street, Suite 105,
Boston, MA 02135
Phone: +1-617-731-3510
Email: service@languageconnections.com

How to Translate Marketing Materials to Support International Development

In addition to all of the amazing work that goes on behind the scenes in the field of international development, marketing in this field is also extremely important. Whether it be a blog post making international development topics accessible to wide audiences, a new whitepaper on an industry specific topic, or advertising for an upcoming international development conference, marketing is behind it all. But, how do you ensure that your marketing efforts will be well received by the right people? By employing professional translation and localization services, you can ensure that when you go to translate marketing materials they will be carefully handled and accurately translated. Accurate translation and localization of marketing materials is key to ensuring your message is well received regardless of linguistic or cultural differences.

Using Website Translation Services When Hoping to Translate Marketing Materials

One of the first things people see when they look up your company will be your website. This is also where you will likely publish a lot of your content related to your work and your business. As such, you need to make sure that your website is properly translated and localized across different languages and cultures. This includes combining website localization with accurate translations. Web localization goes beyond simply translating the phrases on your site into another language. Website localization also means adjusting graphics to fit with the translated version of the text, as keeping in mind any cultural differences and sensitivities to adapt your site and its text and images accordingly.

Additionally, you will likely house links to your whitepapers, blog posts, and other web pages within your website. Working with a company experienced in SEO translation, as well as whitepaper translation, among other services, will help ensure that all materials on your site are properly translated and localized. This helps project a professional image to all audience members, and helps clearly communicate your goals and actions related to international development.

Translate Marketing Materials Put Out to the Public

Additionally, there are many more targeted marketing materials that need professional translation. Any sort of informational video must be properly translated and localized. Not only should the imagery be localized, but you need to decide if you would like subtitling alone, or a fully dubbed/voice-over version of your video. Making materials like this accessible to all audiences is key to spreading awareness of the work you are doing in the international development field. Further, external marketing materials such as both in print and online brochures require professional translation and localization services. This is another way to spread awareness of the work you are doing and also boost your company’s recognition around the world. Brochure translation and video translation services are additional ways that international development organizations can benefit from working to professional translate marketing materials.

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About Language Connections:

Language Connections Inc.
2001 Beacon Street, Suite 105,
Boston, MA 02135
Phone: +1-617-731-3510
Email: service@languageconnections.com

How Starbucks Capitalizes on Marketing Localization Services

Starbucks is one of the most widely recognized brands around the world. How did they gain this widespread recognition? Starbucks effectively employed marketing localization services. When expanding your brand across borders, you need to localize not only your web and print content, but sometimes your products and services as well. Starbucks knew this and, taking into account local cultures and customs, adapted their menus and in store experiences accordingly. Read on to see some of the ways that Starbucks capitalized on their effective use of marketing localization services.

Using Marketing Localization Services for their Menu Items

One key way that Starbucks localized their brand was through adapting their menu items. One of the first things many think of when they think Starbucks is coffee. However, when moving into areas where coffee is not the preferred beverage, Starbucks knew to adapt how they presented their products. For example, in India where tea tends to be favored over coffee, Starbucks emphasized their teas and put out more tea drinks to appeal to the local population. Here, Starbucks did not just simply translate marketing materials into the local language. They went a step further and took the time to truly understand the habits of people in the area into which they were expanding and localized their menu and product line to best meet their new customers’ needs.

Marketing Localization Services Help Adapt Store Locations

Additionally, Starbucks took their in depth cultural research a step further. Not only did they look at the types of drinks customers most commonly consumed, but they looked at how customers consumed these beverages. In places where customers tend to linger in the store after purchasing, or sit down and drink their beverage in the store, Starbucks knew to include more sit-down spaces and furniture such as couches, tables, and chairs. However, in places, like the United States, where people tend to take their drinks on the go, the locations are more likely to have drive through windows, or be set up to facilitate quickly moving lines. By having an in-depth understanding of their customers’ habits in each location, Starbucks can adapt their physical stores to best suit their customers.

Moving Forward for Starbucks

While Starbucks has already achieved a high level of success around the world, there is always more work to be done. Successful localization requires constant research and adaptation in order to stay up to date with the current trends and practices around the world. For example, as Starbucks starts to roll out their app in more countries, they will need both translation and localization services. This will require them to translate website content as well as employ web localization services. A lot of cultural knowledge will be required to ensure the highest level of success possible. Working with a company that specializes in global translation services and localization services eliminates a lot of guesswork for you as these companies will have the in-depth cultural knowledge you require. With a professional translation and localization staff who are experts in your field, you know that you are getting accurately translated and localized content for each new global market into which you seek to expand.

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About Language Connections:

Language Connections Inc.
2001 Beacon Street, Suite 105,
Boston, MA 02135
Phone: +1-617-731-3510
Email: service@languageconnections.com

How Life Sciences Translation Helps Your Conference Run Smoothly

Whether hosting or attending a conference, you can only stand to benefit from the services an experienced life sciences translation company can provide. While the COVID-19 pandemic has forced the in-person conferences we have worked with for years, such as the BIO International Convention, to transition to an online format, we have been able to adapt to continue to provide high quality services. Working with an experienced life sciences translation company can help your next conference run smoothly. Read below to find out how.

Conference Interpretation Services

In order to ensure all conference attendees can communicate effectively and understand what is being said, conference interpreting is a must have. With people coming together from different countries and backgrounds, you need to be sure that your conference is accessible to all. This is where conference interpreting can help. At Language Connections, we will be in constant communication with you to ensure that we can provide you with services that are best suited to your individual needs. We will work with you to determine the best kind of interpreting, either simultaneous or consecutive, for your conference. Additionally, we provide all necessary equipment and materials for the interpreting at your conference. Providing professional interpretation at your next conference will be key to ensuring clear communication between all conference participants.

Life Sciences Translation for Marketing Materials

Translating all marketing materials related to your conference is also necessary to ensure all participants clearly understand the conference material. At Language Connections, we have extensive experience translating any marketing materials that may be needed for your conference. Not only do we offer brochure translation, but we also offer translation services for all conference invitations and for various materials describing different events or speakers. We will handle all aspects of the translation and localization required to clearly communicate your desired information. We will work closely with you to truly understand what message you want to convey across all marketing materials. In this way, we will be better able to translate and localize all marketing materials to fit the target audience and language without compromising your intended message. These kinds of translation and localization services offered by professional language service companies are an integral part of ensuring your conference runs smoothly and successfully.

At Language Connections, with more than 30 years of experience and our team of professional linguists and project managers, we are more than ready to handle your next life science conference interpretation, translation, or localization project.

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About Language Connections:

Language Connections Inc.
2001 Beacon Street, Suite 105,
Boston, MA 02135
Phone: +1-617-731-3510
Email: service@languageconnections.com

How Translation and Localization Services Aid Health Improvement

The improvement of global health standards is a continual endeavor. Especially in the era of the COVID-19 pandemic, those working in the health improvement field have had to make innumerable adjustments. The work that those in the industry are currently doing to improve health standards around the work and ensure access to appropriate healthcare services is extremely important. In order to be most effective in their work, those in the health improvement field must be able to communicate effectively with people around the world. For this reason, translation and localization services, as well as interpretation services, are an integral part of any health improvement organization. Read on to find out exactly how language services aid health improvement organizations.

Translation and Localization Services for Business Documents

Being able to work with others around the world is key to ensuring success in the health improvement field. At Language Connections, we have extensive experience working with those in the industry to translate business materials as needed. Our professional translators have years of experience in the industry and have an in-depth understanding of all the common terminology and practices in the field. We help translate business documents, as well as legal documents and web materials. Additionally, we offer localization for all projects. Localization is key to communicating clearly across languages and cultures. Working with a company that has experience with healthcare translation and localization helps to ensure all of your business and legal documents will be clearly understood by all who read them.

Translation and Localization Services for Educational Materials

In addition to working with business and legal documents, we also have experience working with health education materials. At Language Connections we have extensive experience offering healthcare translation services in addition to educational material translation and localization service. Some of the public education materials that we have worked with include health education and information materials, disease prevention and control brochures, and public awareness programs. Especially in the pandemic, it is extremely important that all members of the community have a clear understanding of the current guidelines surrounding health practices. Making sure that your public health educational materials are properly translated and localized is key to keeping everyone as safe and healthy as possible.

Interpretation for Health Improvement Organizations

In addition to translation and localization services, interpretation is another key service for health improvement organizations. Whether you are meeting with an international counterpart, organizing a conference with others in the industry, or holding a public meeting to discuss current health standards, professional interpretation is a must have. At Language Connections, our experienced network of professional interpreters have worked in the field for years. They are comfortable working with those in the health improvement industry to ensure the most accurate interpretations possible. For health improvement organizations, having accurate interpretation is necessary to ensure all parties clearly understand the discussion surrounding these important topics.

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About Language Connections:

Language Connections Inc.
2001 Beacon Street, Suite 105,
Boston, MA 02135
Phone: +1-617-731-3510
Email: service@languageconnections.com

5 Most Costly Global Restaurants (Prices are No Web Localization Error!)

With restaurants and in-person dining starting to open back up around the world, you may be looking for new restaurants to try. However, the restaurants on this list may not be your everyday choice! Spanning a range of continents, here are some of the most expensive restaurants from around the world. The prices may shock you, but there is no error in our web localization here!

1) Sublimotion (Ibiza, Spain)

By far the most expensive restaurant on this list, Sublimotion is a high-end restaurant in Ibiza, Spain. Coming in at over $2,000 per person, this restaurant is definitely for a special occasion! With a 20-course tasting menu, professional chefs and wait staff, and an impressive location (including light shows, displays, and an underwater feature), it’s clear that this restaurant is high class!

2) Per Se (New York, United States)

Per Se is another pricey restaurant. However, its amazing array of food and breathtaking presentation is a consistent crowd favorite. With limited tables, appetizing selection, and lovely views, dining at Per Se is an exclusive experience that many guests happily wait for. Despite the high price tag, coming in at just under $700 per person, customers are impressed with the cuisine and service practically without fail.

3) Ultraviolet (Shanghai, China)

At number three on the list, we have Ultraviolet in Shanghai, China. This unique restaurant is truly focused on customers’ experience while dining. Not only do they provide a wide range of exquisite food, but they also provide a multi-sensory experience while eating to ensure the best possible experience for their guests. The price ranges from around $500-$900 here, but, as with the other restaurants on the list, customers who attend say that it is well worth the price.

4) Maison Pic Valence (Paris, France)

Moving onto number four on this list, Maison Pic Valence in Paris, France comes in at around $450 per person. The location is stunning and the presentation of all of the dishes is equally beautiful. With unique and sometimes experimental flavors, Maison Pic Valence ensures a one-of-a-kind dining experience that you won’t soon forget. (And at this price point, you would hope that was the case!)

5) Restaurant De L’Hôtel De Ville (Crissier, Switzerland)

Last, but not least, on this list is Restaurant De L’Hôtel De Ville in Crissier, Switzerland. At just over $400 per person, Restaurant De L’Hôtel De Ville boasts an impressive eleven course tasting menu along with an extensive wine selection. Not only is the food perfectly prepared, but the restaurant itself is extremely beautiful. With high class service, food, and wine, what more could you ask for!

All of these restaurants have amazing food, world class service, and insanely high prices! While these incredibly high numbers were no web localization error, it is far too easy to miss small details like changing the currency when moving your website from one language into another. This is why proper website localization and website translation is so important. Working with a professional language service company, like Language Connections, that offers web localization as well as website translation services can help ensure that your site does not have these kinds of errors. We work with a professional linguistic staff to offer our global translation services. You can feel confident that any global translator at Language Connections will be familiar with common terminology and practices in your target language and culture (like making sure all currency is properly translated and localized).

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About Language Connections:

Language Connections Inc.
2001 Beacon Street, Suite 105,
Boston, MA 02135
Phone: +1-617-731-3510
Email: service@languageconnections.com

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