Past U.S Secretary of Education, Arne Duncan, was quoted as saying “To prosper economically and to improve relations with other countries, Americans need to read, speak and understand other languages” (Forbes). This statement is particularly true for the corporate sector. Businesses that do not encompass corporate language training into their employee education are missing out on a large portion of the global market. Building a multilingual staff will generate greater market expansion, easier integration into other cultures and the creation of a more accepting workforce. These factors are imperative for success in today’s global marketplace. Whether you are relocating to a new country, expanding your business into foreign markets, or working across different cultures, language training is the key to your success.
Expand Your Market
Pursuing industry specific language training will inevitably help your business to grow into foreign markets. Employees are the main source of interaction between your business and its potential relations. Those who are better prepared to meet the expected standard of language proficiency held by partners and clients of another culture are more likely to succeed in their positions. A multilingual workforce will allow for more accessible markets depending on the languages your company promotes – making tasks like finding new leads and forming relationships with new partners significantly easier.
Integrate Your Business
Nothing is better for business than being able to comfortably fit into the culture you’re in. Employees need to be able to relate to, and blend in with, the local environment. Thus cultural awareness and knowledge of specific business vocabulary is essential. This allows partners and clients to be more responsive and comfortable working with them in everyday situations, such as meetings, negotiations, speaking on the telephone and conversing through email. It can also help to build a good reputation for your business as being culturally savvy.
Create a Global Workforce
Speaking another language is as invaluable in the working environment as it is in peoples’ everyday lives. Utilizing multiple languages can help open your mind up to new ways of thinking. Multilingualism can foster greater acceptance of other cultures. Such benefits also happen to be helpful for business strategy and negotiation.
Being well versed in company business practices is a professional standard. Being well versed in another language should be valued similarly for any company looking to succeed in a seemingly ever-shrinking international marketplace.