The mobile game market is growing to be one of the largest video game markets globally; a vast majority of the world owns a smartphone, which means that theoretically, the market for mobile games spans roughly 6.2 billion people. In order for mobile game developers to reach audiences around the world, their games have to be translated and localized. To solve this problem, developers and publishers should use the services of professional video game translation companies. The following five paragraphs detail how these services can support mobile game development.
5 Ways Video Game Translation Companies
Support Mobile Games
1. Video game translation companies Provide Linguistic Support
The most important service that video game translation companies provide is video game translation. Consumers of video games overwhelmingly prefer to experience games in their native languages. This is especially true for consumers of mobile games. People who play mobile games do not want to waste time trying to figure out the game in an unknown language. They simply want to enjoy the game and move on. Therefore, mobile game developers need gaming translations so that potential consumers in different countries can enjoy the product.
2. Video game localization for mobile games
Video game translation companies also provide game localization services. Video game localization is the process of adapting a game’s content to better match the cultural preferences of the target audience. By adapting the names of characters and places, formatting for numbers/dates, and other culturally relevant details, games can be fine-tuned to perform better with varying audiences over the world. Mobile games can benefit from video game localization services as well. Because of the sheer size of the mobile game market, localizing mobile games will likely lead to significant growth.
3. Video game translation companies support marketing campaigns
In addition to localization and translation services, game translation companies can also support marketing campaigns for mobile games. Marketing materials often need to be translated and localized themselves. Websites, ads, trailers, and other marketing tools need to be adapted on a cultural level as well as on a language level. Marketing efforts that are specialized for specific language/cultural regions will be more efficient and perform better, as opposed to a one size fits all approach.
4. Video Game Translation Companies And Tech Support
Tech support is a vital service for video game consumers, and the same goes for mobile games. Players who need technical support and can’t get it from the developer will likely stop playing the game, which in the case of most mobile games means a direct decrease in revenue. Video game translation companies can translate tech support tickets so that the developer can focus on providing the best possible support without worrying about language barriers.
5. Video Game Translation Companies and Quality Assurance
Finally, translation service companies provide unmatched quality assurance. When working with a professional video game translation company, developers can be assured that all work done goes through a rigorous QA process. Language services provided by an independent freelancer may or may not go through a similar process.
About Language Connections:
Language Connections is one of the top language service companies in the US. Over the last 30 years, we’ve focused on providing the best business translation services, interpreting services, as well as interpreter training and customized language training programs. In addition to top-tier corporate language training, we offer certified corporate interpreters and professional business translation services in 200+ languages. Our network includes linguists with backgrounds in all major industries. They’re ready to meet your needs, whether they’re for technical translation services, legal translation, government translation services, international development translation services, education translation services, life sciences translation, or something else. Reach out to us today for a free quote on our cost-efficient and timely translation services, interpreters, or other linguistic services.
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