The global B2B market is projected to grow at a rapid pace, with the CRM software sector alone expected to surpass $80 billion by the end of 2025. One key factor in gaining a competitive edge in global markets is B2B content localization services. A study found that 76% of global consumers prefer purchasing products with information in their own language, which directly impacts conversion rates and customer retention. HubSpot’s success story demonstrates how an effective B2B localization strategy can significantly impact international growth and revenue expansion.
HubSpot And B2B Content Localization
HubSpot, a leading provider of inbound marketing, sales, and customer service software, was founded in 2006. Since then, it has grown into a global powerhouse with over 194,000 customers in 120 countries and an annual revenue exceeding $2 billion as of 2023. This growth was largely driven by its commitment to B2B localization, ensuring that businesses worldwide could access its solutions in their native languages while maintaining cultural relevance.
To expand its reach, HubSpot implemented a comprehensive B2B marketing localization approach that went beyond simple translations. By adapting its software, marketing content, and customer support to different regions, the company established itself as a trusted partner for businesses around the world. Research shows that localized marketing campaigns generate six times more engagement than English only content, highlighting the importance of HubSpot’s approach.
How HubSpot Used B2B Content Localization
HubSpot’s B2B localization strategy focused on three key areas to maximize customer acquisition and retention in diverse markets.
First, the company prioritized software and website localization by translating its CRM platform, marketing tools and website interface into over 10 languages. Instead of direct translation, HubSpot ensured that the user experience aligned with local business practices, regulations, and consumer behaviors through UI translation. This strategy proved successful, with localized websites contributing to a 50% higher conversion rate compared to the English only version.
Second, localized content marketing played a crucial role in its expansion. HubSpot invested in B2B translation services to create blog posts, ebooks and case studies tailored to specific audiences. Content was not only translated but rewritten to fit regional preferences, ensuring that messaging resonated with local business leaders. This effort paid off significantly, as localized inbound marketing campaigns resulted in a 35% increase in organic traffic in non-English-speaking regions.
Third, HubSpot introduced multilingual customer support and training resources. By offering region specific onboarding and customer assistance in multiple languages, the company reduced client turnover and improved customer satisfaction. Reports indicate that 74% of consumers are more likely to repurchase from brands that provide after sales support in their language, further proving the value of localization for B2B marketing.
Why Choose Language Connections?
A well executed B2B localization strategy can be the difference between success and stagnation in international markets. HubSpot’s success demonstrates that business content translation is not just about converting text but about adapting brand messaging, content, and user experience for different cultures. Companies looking to expand globally need a partner that understands these complexities. Language Connections specializes in translation services that help companies expand globally while maintaining their brand voice and cultural relevance. With over 30 years of business in the translation industry, they offer high-quality localization solutions backed by a 4,000 vendor pool of expert linguists. Their team provides service in over 100 languages, ensuring that marketing materials, software, and customer support can reach your target audience effectively. Partner with Language Connections to implement a winning localization strategy and take your business to the next level.