Localization services are no longer only needed by just global companies; it is now becoming a strategy for all companies with domestic and international businesses.
Whether you’re a marketing director trying to figure out how best to present a global campaign or a software designer creating an app to be shared with the world, all of your efforts must be adapted to align with the language and culture of your target markets.
Here are three reasons why localization is so important for your business.
What Are Localization Services?
Does localization simply mean translation? Definitely not. Localization is the process of adapting content, products, or services to meet the needs of a particular language or culture. It is not just about translating your website or advertisement into a different language. It is about presenting your message to a global audience while taking many different regional, cultural, and linguistic factors into account.
Localization Services Help Business Market Expansion
Localization services are not only required by companies with global businesses. US-based companies need localization and translation services. The U.S. has a racially and ethnically diverse population. People from all over the world immigrate to the country. Although English is the most popular language in the U.S., approximately 22% of the population does not speak it.
Localization services could be helpful when your company is looking to begin selling its products and services internationally or locally. If you want your customers to know about you, you must first adapt to the language they speak and the culture they live in. Localizing your products and services for other languages and cultures will help you win market share.
Localization Services Bring Customer Loyalty
Customer loyalty highly depends on the attitude of the brand. If a company can adapt to the local culture very considerately, it can improve customer satisfaction and loyalty.
Many companies are trying to respect the traditional culture of different countries. For example, Starbucks sells mooncakes, a traditional snack for the Chinese Mid-Autumn Festival, in the Chinese market every year.
Furthermore, paying attention to details is essential for localization in order to win customers. For instance, Google changes the day icon of its search engine according to different holidays in order to show their users that they are attentive to their culture..
Localization services will help your business create an appealing user experience for your diversified target customers. Only by doing so can your overall customer conversion increase significantly.
Localization Increases Your Business Revenue
Revenue is a sign of whether a business is thriving. With the help of website localization, content localization, or even interpreting services, your company/organization becomes more memorable in local and international markets.
A bigger market and more loyal customers lead to a massive potential for more revenue. If you localize your product effectively, you’re bound to see an increase.
By investing in a professional translation and localization agency, your company will be sure to get a sizable return on investment. And it will impress the C-suite in your company.
About Language Connections:
Language Connections is one of the top language service companies in the US. Over the last 30 years, we’ve focused on providing the best business translation services, interpreting services, as well as interpreter training and customized language training programs. In addition to top-tier corporate language training, we offer certified corporate interpreters and professional business translation services in 200+ languages. Our network includes linguists with backgrounds in all major industries. They’re ready to meet your needs, whether they’re for technical translation services, legal translation, government translation services, international development translation services, education translation services, life sciences translation, or something else. Reach out to us today for a free quote on our cost-efficient and timely translation services, interpreters, or other linguistic services.
Language Connections Inc.
2001 Beacon Street, Suite 105,
Boston, MA 02135