Three Ways Corporate Translation Can Help Your Business Grow in California
It’s no question that California is home to one of the most dynamic economies in the United States. From the digital realm of Silicon Valley to the entertainment hub of Hollywood, California is undoubtedly an exciting place to live and work. It also represents a key area for organizations to expand their reach. However, given the growing linguistic diversity of the state, businesses and organizations must invest in high-quality corporate translation services in order to tap into the California market. Here are three ways corporate translation can help your business thrive in the Golden State.
Corporate Translation Is Necessary for Marketing Efforts
Demographic changes in California have made it essential for companies to employ language service providers. According to data from the U.S. Census Bureau, almost 45% of Californians above the age of five do not speak English regularly in the home. While Spanish is the most prevalent non-English language in the state, Tagalog, Chinese, and Vietnamese are also spoken by members of California’s various immigrant communities. This great linguistic diversity requires that companies prioritize investment in business translation services. Without properly translated marketing materials such as brochures, billboard signs, and TV advertisements, businesses will not be able to reach out effectively to almost half of the Californian population. Therefore, translation services in California play a key role in helping businesses grow in a diverse cultural and linguistic landscape
Corporate Translation Requires Content Localization
However, content translation is not solely the answer. Businesses also must ensure that the content of their marketing materials is properly localized depending on their target audience. Content localization refers to the process by which translated content is adapted to fit the cultural context of an organization or business’ audience. For instance, certain jokes in English may not translate well into Spanish; in some cases, the jokes might even be considered offensive. As a result, it is vital for companies to ensure that their materials are properly localized.
Corporate Translation Can Help You Make Your Website More Accessible
Finally, business translation can help organizations and businesses make their website user-friendly for all people, regardless of language. Website translation is critical because websites serve as an online storefront. Having a website hastily translated through Google can turn people away due to inaccuracies or poorly translated sentences. Therefore, it’s essential for organizations to invest in website translation conducted by real human translators. Only then can businesses in California reach out to potential customers in an effective manner.