Case Study: State of the City Event 2025
How HubSpot Used B2B Content Localization To Expand Globally
The global B2B market is projected to grow at a rapid pace, with the CRM software sector alone expected to surpass $80 billion by the end of 2025. One key factor in gaining a competitive edge in global markets is B2B content localization services. A study found that 76% of global consumers prefer purchasing products…
How YouTube Uses Video Localization To Connect With Global Audiences
The rise of video localization services is strongly driven by consumer demand. Research shows that 72% of internet users prefer consuming content in their native language, making localization an essential strategy for platforms like YouTube. As video consumption habits vary from one region to another, adapting content to different languages and cultural contexts has become a key…
How Elearning Content Localization Aided Coursera’s Growth
In 2023, the global online learning market was valued at $316.2 billion. Current projections indicate that this figure will reach $661.6 billion by 2032. The rapidly growing elearning market attracts many new customers who often have very different cultural and linguistic backgrounds. The example of Coursera demonstrates how investing in a professional elearning content localization service can…
How App Localization Fueled Duolingo’s Rise
According to 2023 market research, the language learning app market is currently valued at $20.35 billion and is expected to be worth around $16.2 billion by 2033. Since various language apps have been reaching new peaks in terms of downloads, the growth of the industry requires localization to ensure language access for customers worldwide. The…
How Translation Services For Business Helped General Mills
Ever wonder how some of your favorite cereal brands became so popular? You might be familiar with Cheerios, Cinnamon Toast Crunch, Lucky Charms, or even Cocoa Puffs. These are cereals all manufactured by General Mills, America’s second largest cereal manufacturer and one of the world’s top five largest cereal companies alongside Kellogg’s and other leading…
How Global Event Interpreting Services Power The Olympics
The Paris Olympics 2024 are not even halfway finished and several world records have been broken. As one of the world’s most anticipated sporting events, the Olympics draws participants and spectators from all around the globe. In a diverse environment with people from different language backgrounds, effective communication is crucial. Fortunately, language service providers ensure…
How Apple TV Uses Localization And Subtitling Services
Since its inception, Apple TV has revolutionized the way we consume entertainment by offering a wide range of content from around the world. One key factor to its success is its use of localization and subtitling services. These services play a crucial role in making content accessible to a global audience and enhancing the overall…
How Nintendo’s Gaming Localization Strategy Can Help Your Business
Localizing video game content is an integral part of connecting with target audiences from around the world. While translation refers to the transfer of written content from one language into another, localization focuses on adapting content to fit the linguistic and cultural preferences of different global audiences. Successful localization offered by a serious language service…
3 Critical Sectors That Should Not Rely On AI Translation
In recent years, large language models (LLM) and neural machine translation (NMT) have become integral parts of many translation workflows. However, the widespread use of AI translation services without any human supervision does not guarantee high quality results and can even be dangerous, especially for the following three industries: 1. The Government Sector and…
How Sports Interpreting Will Play A Key Role During The European Championship
With their slogan, ”United by football. Vereint im Herzen Europas.”, which with the help of German translation services means “United by football. In the heart of Europe“, Germany won the election to be the host country for this year’s European Championship. It’s Germany’s first time hosting as a single country after its unification. The tournament…