How Translation Services For Business Helped General Mills

Ever wonder how some of your favorite cereal brands became so popular? You might be familiar with Cheerios, Cinnamon Toast Crunch, Lucky Charms, or even Cocoa Puffs. These are cereals all manufactured by General Mills, America’s second largest cereal manufacturer and one of the world’s top five largest cereal companies alongside Kellogg’s and other leading manufacturers across the globe. With the current global cereal market priced at approximately US$82.16 billion for 2024, it is expected to significantly increase within the next five years with a projected annual percentage rate of 5.52%. The global growth of General Mills is directly attributable to the company’s savvy investment in translation services for business.

Domestic Markets And Translation Services For Business

General Mills became an official company almost a century ago in 1928 in the state of Minnesota. What started out as a simple flour mill turned into one of the world’s largest breakfast cereal manufacturers across 100 countries and 6 continents with some of the most requested cereals on the market today, such as Trix, Monsters Cereals, and Honey Nut Cheerios. The company’s success is due in part to using professional packaging translation and marketing translation services to create stronger connections with global consumers. For example, General Mills offers English and localized Spanish versions of Multi Grain Cheerios in geographical regions where English is not the most dominant language, especially southern border states in the U.S. like Texas, California, New Mexico, or Florida. Because product and nutritional information is tailored for different language preferences, Spanish-speaking customers are more likely to buy these cereal products

Exporting to Foreign Markets and Translation Services For Business

In addition to providing localized products for their foreign language customers in the U.S. General Mills has expanded globally through partnerships with manufacturers such as Nestlé. This partnership allows General Mills to provide cereal lovers in Germany with Cheerio boxes that feature product information offered in German. General Mills has also enabled products to be sold in Israel by providing a localized Hebrew packaging for their Honey Nut Cheerios to better connect with this target market.

While these are only some examples of how General Mills has used translation services to become a global breakfast cereal provider, the company has used similar strategies in over 100 different countries By employing corporate translation services within their cereal box packaging and catering to the cultural nuances and linguistic variations of different regional audiences, General Mills has achieved global success in the race for domination of the cereal market.

Why Language Connections?

Language Connections can also use business localization services to achieve international success for your organization. Language Connections is an experienced veteran of the language service industry that has provided corporate translation and localization services for over 30 years to both domestic and international companies. We provide all the necessary tools and resources to help you and your brand reach global target audience by enabling consumer access to your products and services with professional packaging and label translation services With a vendor pool of over 4,000 highly trained and certified linguists, we can provide high-quality services in over 100 different languages.