Expanding your business abroad is the best way to maximize market reach. This also includes reaching new markets which don’t speak English through translation. Thus, professional global translation services are extremely helpful to eliminating language barriers in order to facilitate business growth. Potential customers who speak foreign languages will be able to comprehend what a firm can offer as well as what a brand stands for when content is correctly translated.
Here are three benefits of investing in business translation services for your organization:
Global Translation Service Enhances Brand Visibility
According to Adotas, 86% of localized mobile advertisements performed better than their English counterparts. Customers always prefer a company that speaks to them in easy-to-understand language, especially if content is in their native language. With well-translated content, your brand can be easily recognized by potential customers, causing more of them to be attracted to your products or services. As a result, they will be much more willing to purchase your products and use your services. Thus, investing in content localization services is crucial to drawing customers to your website and thereby boosting your brand’s visibility.
Global Translation Solidifies Your Company’s Reputation
Translation is more than just transferring content from the original to the target language. It also involves understanding local cultures and customs. You can easily find instances where translation has influenced a company’s reputation. For example, Mercedes-Benz entered the Chinese market under the brand name “Bensi,” which means “rush to die.” As a result, Mercedes-Benz modified its name to “Benchi,” which means “run quickly,” and quickly became one of China’s most popular brands. Any language translation must carefully consider a target markets’ cultural dimensions. Hiring a translation service agency for your business guarantees that there are no instances of poor global translation that could influence your reputation overseas.
Legal Translation Services Ensures Compliance
Every business has legal and foreign policy documents that must be clear and understandable. Legal documents contain specialized jargon that is frequently only used in a legal setting or has a very different meaning within a legal context. When your businesses expand globally, the most important thing is to comply with local laws and policies. Thus, legal documents must be accurately translated by a skilled legal translation provider to avoid unanticipated repercussions. Even a small translation error can have serious repercussions for your company. Organizations should hire translators with specialized expertise in the legal field to have reliable translations. Professional business translators understand the significance of these documents, and they are experts in helping your organization achieve global success.
About Language Connections:
Language Connections is one of the top language service companies in the US. Over the last 30 years, we’ve focused on providing the best business translation services, interpreting services, as well as interpreter training and customized language training programs. In addition to top-tier corporate language training, we offer certified corporate interpreters and professional business translation services in 200+ languages. Our network includes linguists with backgrounds in all major industries. They’re ready to meet your needs, whether they’re for technical translation services, legal translation, government translation services, international development translation services, education translation services, life sciences translation, or something else. Reach out to us today for a free quote on our cost-efficient and timely translation services, interpreters, or other linguistic services.
Language Connections Inc.
2001 Beacon Street, Suite 105,
Boston, MA 02135