Localization services for international development agencies and nonprofits refers to how these organizations adapt their services, offerings, and communication to new countries and markets.
A successful localization strategy involves all departments because stakeholder experience begins the moment they are first introduced to the organization.
Localization is involved at the tactical level within projects and organizational initiatives. Marketing localization extends beyond getting a message across; it is about adapting an entire experience founded in professional international development translation services and cultural savvy. This process can be broken down into three steps:
1. Localization Services Step #1: Marketing Translation
The first step of localization strategy in international development agencies and nonprofits is marketing translation. Targeted marketing copy or text is written in the initial chosen language. The copy then has to be planned so that it is compelling and will resonate in the target communities. Next, the copy is translated into the other required languages by international development translators who are able not to just translate the material but to make sure it retains its appeal. Clearly, translation for NGOs and nonprofits is the key to communicating effectively.
2. Localization Services Step #2: Marketing Localization
The second step of the process is marketing localization for international development agencies. The purpose is to create content that enhances the stakeholder experience by garnering interest and adhesion in the targeted communities. In this step, the generated material isn’t just copy and text, but also visuals and UX (user experience design) elements like translated pamphlets, posters, billboards, and websites.
3. Localization Services Step #3: Creating a Marketing Strategy
The third and final step is localization marketing. This step aims to plan and launch a digital marketing strategy that leverages the localization needs of other target communities in order to achieve growth. This is achieved through adapting systems and processes that support the predetermined strategy and goal with the help of professional translation for international agencies.
What is the Role of Translation?
What does this mean in terms of localization and translation for international development agencies, such as the World Health Organization or Population Services International?
For such organizations whose services are present in various countries across the globe, this means they need their social communication material translated into the languages of their targeted communities through collaboration with international development language agencies.
Further, it means such organizations need to design an experience catered to that community, including strategic communication to promote awareness. For example, if radio is the main form of communication in a society an organization is trying to serve, this means that most effective way to advertise the organization’s activities is through the airwaves.
After this, nonprofits, NGOs, and international development agencies have to make sure they are offering an experience that locals will find relevant and helpful, like a social event or educational program. Public health translation services for nonprofits is an important example of a language service that boosts this phase of localization.
Finally, humanitarian organizations harness the rewards of their hard work by cultivating their expansion and growth. Typically this is done online via digital marketing strategies that will reach more societies of interest.
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