Coca-Cola is one of the most recognizable brands in the world. Yet, how did it reach the pinnacle of international success?: they followed a carefully-planned web content localization strategy. Let’s take a look at Coca-Cola’s effective use of localization services.
Coca-Cola’s Web Content Localization Strategy
The creation of Coca-Cola goes all the way back to the late 19th century when Dr. John Stith Pemberton created the first drink in Atlanta, Georgia. Today, the Coca-Cola company is now the world’s largest non-alcoholic beverage producer and supplier after expanding its services into the global market during World War II. Today, Coca-Cola is sold in over 200 countries around the world.
As the company strives to create top-line strategic initiatives to better market their services on a global scale, executives assert that focusing on “Marketing Effectiveness and Efficiency” drives margins and meets the company’s global marketing goals. More specifically, Coca-Cola lists “Networked Way of Working and Culture” as one of the five most-effective marketing strategies for brand building through professional translation services. The strategy focuses on sourcing knowledge and partnerships locally, regionally, and globally in order to better reach global audiences. Implementing marketing translation services for every country it serves as part of this initiative have allowed the company to accumulate a net worth of over $270 Billion as of 2023.
Content Localization For Global Landing Pages
Coca-Cola promotes two main websites for potential customers, the first being the original Coca-Cola Company website in North American English, and the second being the global platform site that allows users to select their desired language. Their global site fulfills Coca-Cola’s mission to better connect with their customers by offering 122 different webpages that cover six continents.
Within the localized subsection of each categorized continent, each customer can choose from either a representing country or a mother tongue that best suits their language abilities. It is also important to note that these localized webpages are very different from each other, as each page is suited to best fit the local laws and customs of each target market. Due to the ongoing efforts of Coca-Cola’s global marketing teams to use a multitude of effective translation services for its company website, the company now currently serves an estimated 6.14 billion customers worldwide as a result and is labeled as one of the world’s best companies for diversity and inclusion.
Web Content Localization By An Experienced Provider
Here at Language Connections, we pride ourselves in knowing that we strive to offer some of the most accurate and professional translation and localization services for our customers. Just as Coca-Cola invested in marketing localization services to successfully expand their business into the global market, so can you by utilizing our services offered here at Language Connections from our professional localization experts. With our over 30 years of experience in both your needed target language as well as the website localization industry, rest assured that your business will successfully be propelled into the global market with the help of our localization experts.
About Language Connections:
Language Connections is one of the top language service companies in the US. Over the last 30 years, we’ve focused on providing the best business translation services, interpreting services, as well as interpreter training and customized language training programs. In addition to top-tier corporate language training, we offer certified corporate interpreters and professional business translation services in 200+ languages. Our network includes linguists with backgrounds in all major industries. They’re ready to meet your needs, whether they’re for technical translation services, legal translation, government translation services, international development translation services, education translation services, life sciences translation, or something else. Reach out to us today for a free quote on our cost-efficient and timely translation services, interpreters, or other linguistic services.
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