Video game developers and publishers are facing more pressure these days to localize their games and sell them in as many markets as possible. The localization process is not always cheap, especially when working with video game localization companies that provide many different types of video game localization services. It makes sense, therefore, to ask the question: do video game translation services provide results that outweigh the cost? The following reasons will elaborate on why it is worth it to pursue these services.
Game Translation Services Allow Games To Reach Foreign Markets
One reason to hire the services of a video game translation company is to expand a game’s reach and increase sales. Players prefer to experience games in their native language; players will also engage with a game more if the content is localized to the players’ culture. This is why video game localization is so crucial. By hiring a video game translation company to translate a game’s content, it will allow that game to be marketed more effectively all over the world. In addition to gaming translation services, these companies will assist with marketing localization. Not only will your game be translated and localized, but marketing materials used to sell the game will also be localized so that they are even more effective in the target market.
Video Game Translation Services Provide Peace Of Mind
Ask anybody on a localization services team–it is not an easy task to undertake. The process can be tedious and difficult. Many publishers and developers do not have in-house localizers and translators. Sub-contracting all the localization work to independent freelancers can be expensive and unreliable. By hiring a professional gaming localization company, developers can expect professional localization and translation services. In addition, these companies provide crucial localization QA services. Developers need not worry that the new adaptations and translations will cause bugs and stability issues. Professional video game translation companies will make sure to test all changes that they make to the game before the game launches.
Video Game Translation Services Will Boost Your Reputation
Nothing bothers players more than a buggy game with mistranslations and poor localization. Bad video game translations can ruin a game’s popularity. Bad reputations stick in the internet age, so localization and translation errors should be avoided at all costs. On the other hand, an excellent track record with localization will earn a developer respect in the gaming world, which will help with selling more games down the road.