The aviation industry is one of the fastest growing sectors in the world with a market share size of over $800 Billion as of 2023 and has had a record comeback from the COVID-19 pandemic compared to other markets of similar size. When viewing air traffic statistics for the industry before the pandemic, the aviation industry maintained an increase in their customer base for fifteen consecutive years due in part to their investment in marketing material translation services for their onboard materials.
Delta’s Commitment To DEI And Marketing Material Translation
After reviewing the biggest airlines of 2022 from each continent of the world based on revenue and customer satisfaction, we can better understand how these airlines have maintained their customer base through further examination of their high-quality global marketing translation services on board. For example, Delta is the biggest airline in North America and the second largest in the world with a current company revenue of over $50 Billion where the headquarters are located in Atlanta, Georgia. Despite their headquarters’ position in a majority English-speaking country, Delta remains one the world’s leading airlines due to their commitment of diversity and inclusion with both their customers and employees.
Delta’s Marketing Material Translation Strategy
As Delta’s route map includes 275 destinations that represent six continents, they invest in their onboard safety instruction manuals, UI localization services for their inflight menu, public health translation for COVID-19 information, and video translation for their in-flight Delta Studio Entertainment for approximately 10 of the most widely used languages around the world. When asking customers why they preferred Delta Airlines over other prominent airlines in the industry, majority of people referenced the willingness of staff to accommodate passenger needs, such as by bridging language differences and successfully maintaining relationships with global partners that enable passengers to travel more efficiently than others.
Translating On-Board Materials With Airline Translation Services
If your airline is seeking to expand your air traffic demographics to meet the growing demand for global travel, Language Connections is the perfect LSP for the job. We provide specialized translation services to meet our customers’ specific needs and to ensure your business reaches a global audience, including everything from pilot training manual translation to corporate interpreting services. We provide professional translation services through our certified and highly trained linguists to better help your airline branch out in the global market. By translating your airline onboard materials into various languages to fit your business goals, you can achieve a higher standing in the aviation market just like Delta, where bringing the world together through multi-language translations is of utmost importance.
About Language Connections:
Language Connections is one of the top language service companies in the US. Over the last 30 years, we’ve focused on providing the best business translation services, interpreting services, as well as interpreter training and customized language training programs. In addition to top-tier corporate language training, we offer certified corporate interpreters and professional business translation services in 200+ languages. Our network includes linguists with backgrounds in all major industries. They’re ready to meet your needs, whether they’re for technical translation services, legal translation, government translation services, international development translation services, education translation services, life sciences translation, or something else. Reach out to us today for a free quote on our cost-efficient and timely translation services, interpreters, or other linguistic services.
Language Connections Inc.
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