How Web Content Localization Built Coca-Cola’s Global Brand Coca-Cola is one of the most recognizable brands in the world. Yet, how did it reach the pinnacle of international success?: they followed a carefully-planned web content localization strategy. Let’s take a look at Coca-Cola’s effective use of localization services. Coca-Cola’s Web Content Localization Strategy The…
How Press Release Translations Can Improve Global Reach Have you ever wondered how some companies have amassed a global following for everything they do? The answer is business translation services. Most companies use multilingual press releases to allow customers from a wide range of linguistic backgrounds to stay informed about their latest offerings or company…
Delta’s Commitment To DEI And Marketing Material Translation The aviation industry is one of the fastest growing sectors in the world with a market share size of over $800 Billion as of 2023 and has had a record comeback from the COVID-19 pandemic compared to other markets of similar size. When viewing air traffic statistics…
The Top 5 Languages for Interpreting And Translation Services In 2023 Companies of all sizes need interpreting and translation services to effectively interact with multilingual audiences in today’s global market. However, it can be difficult to translate content into every language given the dozens of dialects that are spoken worldwide. As a result, prioritization is…
How Marketing Localization Fueled The “Share A Coke” Campaign Coca-Cola’s global success can be largely attributed to its effective marketing localization services which enable the brand to connect with customers on a deeper level in diverse markets. The effectiveness of this localization strategy is probably best exemplified by Coca-Cola’s marketing efforts in China. The…
Slack’s Big Investment In Marketing Translation Services Slack is one of the most popular workplace communication platforms in the world. Marketing translation services were instrumental in helping Slack expand its reach by increasing its number of supported languages from one to five. Here’s how they were able to accomplish this feat: Slack’s Decision to…
Assassin’s Creed And The Power Of Video Game Localization The media localization market is massive. In 2022, the global revenue generated by the sector reached $331.8 billion. By 2027, the market is expected to grow to over $400 billion. A major portion of this market is video game localization. The video game localization process is…
Retail Giant ASOS And Its Investment In Ecommerce Translation Services ASOS is an online retail eCommerce platform that has grown 149% over the last 5 years, and it doesn’t even have a single physical store location! How did this happen? Ecommerce translation services is the driving force behind ASOS’ continuous success and growth. ASOS…
HBO Max’s Strategic Investment In Video Translation Language services are essential when planning global expansion. Take the case of HBO Max. The streaming juggernaut was able to expand across the globe mainly by investing in video translation and localization services, which allowed the platform to offer its services to audiences in various countries. The company’s…
Uber’s Fantastic Example Of Localization and Translation Services Uber is one of the most convenient apps to ever be created, allowing millions of Americans to get to their destination. Ever since its founding in 2009, Uber has massively expanded on a global level and is now being used in more than 10,000 cities around the…