Have you ever wondered how to successfully market your game around the world? Finding a skilled video game packaging translation provider can help your game dominate global retail markets and connect with international audiences.
Here at Language Connections, we specialize professional translation and localization services. Here’s a helpful guide to the world of packaging translation:
Why Invest In Video Game Packaging Translation?
The global video game market has become one of the fastest growing entertainment industries. In recent years, especially during the pandemic, game sales increased by as much as 37% during 2020 according to the World Economic Forum.
Sales are only expected to continue to increase on an unprecedented scale, especially internationally. The gaming industry currently sits at an approximate value of $280 billion and is projected to reach an astounding $665 billion by the year 2030, a 13.1% predicted value increase. Yet only companies who invest in marketing translation services, including packaging translation, will be able to compete in this expanding international space, which includes the economic powerhouses of China, Japan, and South Korea.
Leveraging Video Game Packaging Translation and Localization
Hiring an experienced video game translation provider can help your organization navigate the complex regulatory and cultural challenges of foreign markets. Within the U.S., video games are just as much of a cultural phenomenon as they are in other countries such as Japan. Games that are imported or distributed within the U.S. are protected and governed by the First Amendment, which includes freedom of speech and language used that allows for a greater diverse product market.
However, not all countries abide by these principles. Some countries such as China impose strict limits on the content and themes that can be featured in games, especially those that contain violence or references to contentious geopolitical issues. Others simply have different cultural preferences when it comes to marketing materials or game design. As a result, gaming content needs to be properly localized (or adapted) to conform to these realities and ensure your game can be accepted by your target markets.
Why Language Connections?
Despite the difficulties that come with translating games and their accompanying marketing content, we at Language Connections excel in providing professional video game localization services due to our 30 years of experience in the industry. We rank as a major competitor in the video game translation and localization industries. Please reach out if your organization has any questions or concerns.
About Language Connections:
Language Connections is one of the top language service companies in the US. Over the last 30 years, we’ve focused on providing the best business translation services, interpreting services, as well as interpreter training and customized language training programs. In addition to top-tier corporate language training, we offer certified corporate interpreters and professional business translation services in 200+ languages. Our network includes linguists with backgrounds in all major industries. They’re ready to meet your needs, whether they’re for technical translation services, legal translation, government translation services, international development translation services, education translation services, life sciences translation, or something else. Reach out to us today for a free quote on our cost-efficient and timely translation services, interpreters, or other linguistic services.
Language Connections Inc.
2001 Beacon Street, Suite 105,
Boston, MA 02135