Shopify is a website where people can create their own business websites and sell products online. Creating your own Shopify page allows you to take the steps toward becoming an international ecommerce business. One of the major challenges in ecommerce is finding a way to accurately convey your brand and products to international consumers. Shopify has its own translation platform and allows for third-party apps to be used, but these only do a word-for-word translation. In order to truly compete in the online marketplace, investing in a high-quality professional ecommerce translation provider is essential. Here are the main reasons why:
Shopify Translation Does Not Understand Nuance
A complexity of online business is knowing the cultural ins and outs of attracting clients from all over the world. Each country has its own intricacies and cultural nuances that differentiate it from others in terms of business and consumption. Shopify translation does not take any of this into account; it only provides direct translation. It is very important for your customers to feel at home when looking at your website and purchasing products. Therefore, it is beneficial to hire experts to properly localize your company’s website. Ecommerce translation companies are experts in understanding the complexities of business in each language you wish to target. This is one of the great benefits of using ecommerce localization services; professional localizers have years of experience setting up websites and translating culturally-targeted descriptions. Shopify’s website translation services could be sufficient for certain products, but if you want customers to have a premium shopping experience, it is a worthwhile investment to request the help of language experts.
Shopify Translation and The Role of Localization
Content localization services are very important when conveying a message or experience. Companies want customers to know that they understand them and want to help solve their problems. This is very important for your Shopify product translation since certain cultures emphasize different features in each product. Without an experienced localization provider, you may not know which to emphasize. Ecommerce translation is quite complex because it extends much more than the surface-level word-for-word translation. Your customers will greatly appreciate it when you put time and effort into product localization because it will make them feel much better about making a purchase decision by creating a culturally-friendly environment.
Shopify Translation and the Customer Experience
Another intricacy of having a website is being able to translate your customer reviews. Having these available for your consumers to see will give them peace of mind knowing that other people enjoyed your product. It can also convey your company’s commitment to transparency. Customer review translation services are often overlooked, but it is a crucial part of having a successful website and providing peace of mind.
About Language Connections:
Language Connections is one of the top language service companies in the US. Over the last 30 years, we’ve focused on providing the best business translation services, interpreting services, as well as interpreter training and customized language training programs. In addition to top-tier corporate language training, we offer certified corporate interpreters and professional business translation services in 200+ languages. Our network includes linguists with backgrounds in all major industries. They’re ready to meet your needs, whether they’re for technical translation services, legal translation, government translation services, international development translation services, education translation services, life sciences translation, or something else. Reach out to us today for a free quote on our cost-efficient and timely translation services, interpreters, or other linguistic services.
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