Competing in today’s globalized and linguistically-diverse marketplace can be difficult without the right language service provider. Those who recognize this reality and take appropriate action are sure to have a major advantage over competitors. This is perhaps best exemplified by Jetblue’s investment in language services. After JetBlue Airlines turned to Spanish translation services to translate their website, they experienced a significant increase in revenue as well as online traffic.
JetBlue Airlines Before Spanish Translation Services
JetBlue has always been a popular airline option in the industry, but they knew there was still room to grow if they wanted to stand out among all of their competitors. JetBlue was also interested in increasing their overall revenue and acquiring new markets. The Hispanic population in the U.S. is large and is steadily increasing, making it an important market for the U.S. airline to start with in their endeavor to expand and reach more markets. This led JetBlue to become curious about potential website localization services in order to kickstart their digital expansion.
JetBlue Airlines After Spanish Translation Services
JetBlue made the decision to utilize Spanish translation services for their website for the desktop. Thier investment quickly paid off. JetBlue’s Spanish desktop site revenue increased a whopping 284% in 2013 alone after professional website translation. The company then decided to take it one step further and utilize high quality global translation services for their mobile website as well. This also proved to be well worth the investment as the initial costs were paid off in 5 days.
Considering that much of organic traffic online comes from mobile devices, it’s often a smart move to not only localize your website for desktop, but also for mobile devices to optimize your reach. After procuring language services for the desktop version of their site, Jetblue did the same for the mobile version and saw a 363% increase in revenue from Spanish mobile users. Many of these patrons also signed up for their customer loyalty program.
JetBlue also utilized marketing translation services to optimize their website to reach even more online Spanish speakers. After their initial success, they decided to invest in translation for Simplified Chinese, Dutch, French, German, Italian, Japanese and Portuguese.
The Importance of Investing In Language Services
Spanish is the third most widely-spoken language in the world with around 550 million native speakers. For the U.S., Spanish speakers are often encountered due to the large Hispanic population living in the U.S. and because the largest volume of Spanish speakers live right below us geographically. In the U.S. alone, more than 41 million people speak Spanish as their first language, making it the second most-spoken language in the U.S.; by 2050, the U.S. will have the most Spanish speakers across the globe. These impressive numbers indicate how vital Spanish translations are, so turning to a Spanish translation agency for your professional translation services is definitely worth the investment, as it was with JetBlue’s case.
About Language Connections:
Language Connections is one of the top language service companies in the US. Over the last 30 years, we’ve focused on providing the best business translation services, interpreting services, as well as interpreter training and customized language training programs. In addition to top-tier corporate language training, we offer certified corporate interpreters and professional business translation services in 200+ languages. Our network includes linguists with backgrounds in all major industries. They’re ready to meet your needs, whether they’re for technical translation services, legal translation, government translation services, international development translation services, education translation services, life sciences translation, or something else. Reach out to us today for a free quote on our cost-efficient and timely translation services, interpreters, or other linguistic services.
Language Connections Inc.
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Boston, MA 02135