Multilingual Video Translator Services for Product Marketing
Boston, MA – Language Connections has experience working with local businesses around Boston that provide a wide range of services and products. In addition to providing them with high-quality document translation and interpreting services, we also offer multimedia translation services such as video translation. This includes both video script translation, subtitling, and multilingual voice over services.
One of our clients, a Boston area video production company, helps various business and institutions promote to and educate consumers about their products or services through video. One of their recent videos was done for a software company making a digital tachograph app – technology commonly used by distribution companies in the European Union to track the location of their vehicles via GPS technology.
Initially, our client produced a video in English advertising the product, however, it needed to be adapted to five multilingual versions for global advertising. Our role was to provide video translator services for scripts, taglines, and other related texts while still maintaining the client’s high level of video quality and explanation of the product itself.
Multilingual Video Translation Services
Our first step was translating the video script from English into those five target languages. Upon completion of the translation, the scripts were sent back to the client to work with their designated voiceover teams.
While we were not involved in this step, we do regularly provide voice talent for multilingual video projects. When it comes to choosing voice talent for voiceovers, it’s extremely important to find native speakers to record the audio, to ensure full comprehension by the target audience.
While the voiceovers were being completed, we translated additional text appearing on the video, including taglines and street names from maps incorporated in the media. Each video translator was responsible for ensuring that their version was localized to the particular target audience for whom they were translating.
Taglines were culturally adapted for each specific country, and translators were asked to identify typical street names to include on the map of each version of the video that were equivalent to the English names (e.g. while Main Street is commonly used in English scripts due to how common the street name is, other countries have their own commonly used street names).
Once completed, translated and adapted videos were combined with their corresponding audio. We successfully completed the translation and localization of both the video and script for all five languages on time and within budget.
About Language Connections:
Language Connections is one of the top language service companies in the US. Over the last 30 years, we’ve focused on providing the best business translation services, interpreting services, as well as interpreter training and customized language training programs. In addition to top-tier corporate language training, we offer certified corporate interpreters and professional business translation services in 200+ languages. Our network includes linguists with backgrounds in all major industries. They’re ready to meet your needs, whether they’re for technical translation services, legal translation, government translation services, international development translation services, education translation services, life sciences translation, or something else. Reach out to us today for a free quote on our cost-efficient and timely translation services, interpreters, or other linguistic services.
Language Connections Inc.
2001 Beacon Street, Suite 105,
Boston, MA 02135