3 Key Things To Keep An Eye Out For In Packaging Translation Services
Packaging can tell a potential customer a great deal about a product. Through effective marketing, intelligent design, and adequate explanation, your product is sure to stand out from the competition. However, when exporting products internationally, packaging translation services can help your business gain even more of a competitive edge. Here are three key things to keep in mind when considering investing in a corporate translation services provider.
Packaging Translation Services Show Cultural Sensitivity
Different countries abide by different cultural and societal norms. In today’s era of unprecedented globalization, demonstrating that your organization understands the customs of your target audience is essential to business success. For instance, when exporting products to China, companies should make sure their brand name does not have any negative connotations when translated into Mandarin. Even the packaging itself should be adapted to fit the target market; in China, bright colors are favored for packaging, especially for food products. Clearly, organizations seeking to export their products abroad should consult with an adept business translation provider to ensure that their products are properly adapted for potential customers.
Packaging Translation Services Help To Create a Solid Brand
Demonstrating cultural sensitivity through accurate packaging translation can also help to establish your company’s brand. Every element of your product’s packaging projects your company’s brand. Considering that your product typically has only 3 seconds to capture the eye of the average consumer, your packaging’s text and design must be flawless and easy-to-read. Poor translation of packaging text can give the impression that your company is careless and lacks attention-to-detail. In the competitive retail and e-commerce industries, failing to invest in a trusted marketing content translation provider can seriously damage your product’s viability.
Packaging Translation Services Ensure Legal Compliance
Finally, legal issues make finding a business document translation services partner essential, especially for packaging. Many countries and international organizations require packaging to be translated into the languages of the areas to which you plan to ship your products. However, translation requirements vary between different countries. For example, whereas the ingredient lists on Mexican food packaging only has to be translated into Spanish, Canadian food packaging must provide ingredient lists in both English and French. Given the strict legal penalties for failing to comply with these regulations, machine translation should not be used to translate packaging; companies looking to export their products abroad must invest in an experienced language service provider with a demonstrated track record translating labels and packaging.
About Language Connections:
Language Connections is one of the top language service companies in the US. Over the last 30 years, we’ve focused on providing the best business translation services, interpreting services, localization services, as well as interpreter training and customized language training programs. In addition to top-tier corporate language training, we offer certified corporate interpreters and professional business translation services in 200+ languages. Our network includes linguists with backgrounds in all major industries. They’re ready to meet your needs, whether they’re for technical translation services, legal translation, government translation services, international development translation services, education translation services, life sciences translation, or something else. Reach out to us today for a free quote on our cost-efficient and timely translation services, interpreters, or other linguistic services.
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