Is your business planning on launching a new marketing campaign geared towards a new international audience, but lacks a skilled language service partner to properly localize content? Fortunately, Language Connections specializes in providing professional advertising transcreation services for all your marketing outreach needs with over 30 years of experience in the field of translation services.
The Key Benefits of Advertising Transcreation
What is Advertising Transcreation?
Similar to localization services, transcreation is the adaptation of translated material tailored to the linguistic and cultural aspects of a specific region, clientele, or learning environment to ensure content is successfully understood by the intended audience.
How Can Transcreation Services Help?
Transcreation, also known as creative translation, can provide a variety of benefits by allowing your company to reach target markets from around the world. One of the main benefits of implementing transcreation within your advertisements are increased sales and profits, as the inclusiveness allows more potential clients to access and interact with your brand. Another key benefit of using transcreation as a linguistic tool is that it also ensures that your advertising is culturally appropriate. Furthermore, advertisements created by companies who implement transcreation within their marketing strategies have proven to be more accurate to their brand image and more persuasive within other cultures than those who did not implement these marketing tools.
This can be seen in an ethnographic study conducted by Daniel Pederson for Aarhus University on the inclusion, process, and perception of transcreation within marketing agencies. The study concluded that the degree of transcreation can vary from project to project to fit your local market needs, but all successful projects will contain some form of transcreation because of the unique workflow that enables transcreation to take place.
Case Studies On Advertising Transcreation
Huawei and The Power of Transcreation
In addition to there being many benefits to using business translation services and transcreation within your marketing campaigns, there are also numerous case studies that further prove why transcreation is necessary for customer acquisition and retention. For instance, The International Journal of Academic Research in Business and Social Sciences published a case study of transcreation within corporate communicative writing in 2021 and found that despite the majority of the Chinese language service industry not attaching importance to implementing transcreative tools in multinational companies, Huawei, the focus of the study, was shown to be more successful than other companies due to application of transcreation within their corporate writing.
Transcreation and Marketing Effectiveness
The effectiveness of transcreation is also illustrated by a corpus-based study performed in 2020 on the persuasiveness between Chinese and English when using optional shifts. The study concluded that transcreation methods used when conducting Chinese translation of English marketing texts created more effective copy. The study also affirmed that transcreation is in fact a branch of translation and highlighted the importance of transcreation to successfully acquiring audiences within the global market. Clearly, transcreation allows businesses to forge important connections with their target audiences, leading to business success.
Why Choose Us?
Here at Language Connections, our primary goal is to successfully provide every customer with top-of-the-line professional language services to accommodate company and client demand, including marketing translation services for major marketing campaigns. By choosing Language Connections as your advertisement transcreation service provider, we can support your language needs in over 100 certified languages thanks to our network of over 4,000 professionally trained linguists. Request your free quote and get started today!
About Language Connections:
Language Connections is one of the top language service companies in the US. Over the last 30 years, we’ve focused on providing the best business translation services, interpreting services, as well as interpreter training and customized language training programs. In addition to top-tier corporate language training, we offer certified corporate interpreters and professional business translation services in 200+ languages. Our network includes linguists with backgrounds in all major industries. They’re ready to meet your needs, whether they’re for technical translation services, legal translation, government translation services, international development translation services, education translation services, life sciences translation, or something else. Reach out to us today for a free quote on our cost-efficient and timely translation services, interpreters, or other linguistic services.
Language Connections Inc.
2001 Beacon Street, Suite 105,
Boston, MA 02135
Phone: +1-617-731-3510
Email: service@languageconnections.com