3 Ways Gaming Translation Services
Can Help Game Publishers

In the gaming industry, publishers have the important job of partnering with developers to help release their games to a wide audience. Good publishers work with their developers to maximize their games’ reach. Gaming translation services can be helpful for this goal. Publishers who utilize language and translation services can increase the sales performance of their developers’ games.

For publishers to expand their reach overseas, they must implement gaming translations for their games. Consumers of video games are significantly more likely to buy and enjoy games that are translated into their native language. Professional video game translation companies offer comprehensive video game translation services that can transform a game into any language needed. For a game to be fully translated, its dialogue, text, and audio need to be transformed. Game translation companies often offer voice dubbing services to help with recording newly translated audio. Games that are fully translated perform significantly better in international markets compared with non-translated games.

In addition to video game translation, video game localization helps make games marketable to foreign audiences. Gaming localization entails adapting a game’s content like plot details, characters, and location names to better fit the cultural norms and preferences of the target market. Even though some of the changes made during the video game localization process are subtle, they can make a big impact on foreign audiences. A fully localized game will feel more relatable to foreign audiences; they will be able to enjoy the game more and feel more connected to it. A translated and localized game will help publishers increase sales performance dramatically in international markets.

In addition to translation and localization services, video game localization companies can also assist with publishers’ international marketing campaigns. Different strategies have to be adopted for different markets, especially when taking into account different languages and cultures. To this end, gaming translation services can be applied to marketing materials like websites, advertisements, trailers, and other marketing tools. By using these services, publishers can adopt a targeted approach to their marketing efforts which should yield tangible results; instead of using one general marketing strategy for all potential targets, video game localization services allow publishers to utilize strategic marketing campaigns that are tailored for specific language groups/cultures.

About Language Connections:

Language Connections is one of the top language service companies in the US. Over the last 30 years, we’ve focused on providing the best business translation services, interpreting services, as well as interpreter training and customized language training programs. In addition to top-tier corporate language training, we offer certified corporate interpreters and professional business translation services in 200+ languages. Our network includes linguists with backgrounds in all major industries. They’re ready to meet your needs, whether they’re for technical translation services, legal translation, government translation services, international development translation services, education translation services, life sciences translation, or something else. Reach out to us today for a free quote on our cost-efficient and timely translation services, interpreters, or other linguistic services.

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