The cosmetics industry is extremely vast, encompassing skincare, hair care, make-up, perfumes, toiletries and deodorants, and oral cosmetics. The U.S. is considered the world’s most valuable beauty and personal care market. According to Statista, in 2021, the revenue of the U.S. cosmetics markets reached to $14.8 billion. The rapid development of the cosmetics industry has made international cooperation more frequent. Correspondingly, the demand for business translation services for cosmetics is increasing day by day. It is a common practice for most cosmetics companies to hire professional translators or a translation agency to serve their foreign language needs. Here are three reasons to choose professional translation services.
Business Translation Services Aid Communication
A customer can easily buy products from Estee Lauder, Shiseido, and Lancôme in one shopping mall, although the three companies are from different continents. When these brands are well-localized, they gain a significant competitive advantage.
However, in cross-cultural marketing campaigns, multinational enterprises often face the “liability of foreignness”, meaning there will be language and cultural barriers when marketing in a foreign country. Professional translation and localization services can help cosmetic companies promote beauty products and services in multiple languages, thus maximizing brand awareness and attracting new customers. A translation agency will inevitably increase your brand’s revenue and visibility in the international markets.
Business Translation Understand The Terminology of Cosmetics
Each field uses a particular vocabulary that is based on scientific terminology. The cosmetic industry also has a lot of terms, ranging from product categories to function and chemical ingredients. Every part requires accurate translation services.
Terminology mistranslation will significantly reduce the quality and readability of the translated text. More serious, it may affect customers’ health and lead to lawsuits for a cosmetic company. In addition, translators and writers need to have knowledge of the cosmetic industry, which is vital to producing quality documents, especially in specialized and competitive areas.
Translation Services Ensure Accuracy
Accurate document translation is always vital when translating the ingredient list, marketing materials, and instructions into different languages if your company wants to expand overseas.
Inaccurate translations may have unfortunate consequences. For example, if cosmetic instructions are translated improperly, people might misuse the product, making your organization more likely to face legal challenges and lose clients.
Moreover, marketing materials are always necessary to communicate with customers directly. They help companies attract global audiences as well as a large number of potential customers who speak different languages. Any slight mistake may cause a huge loss. Cosmetic translation and interpreting services provided by a professional team to provide advice and support for your projects is a wise choice to avoid inaccuracy.
About Language Connections:
Language Connections is one of the top language service companies in the US. Over the last 30 years, we’ve focused on providing the best business translation services, interpreting services, as well as interpreter training and customized language training programs. In addition to top-tier corporate language training, we offer certified corporate interpreters and professional business translation services in 200+ languages. Our network includes linguists with backgrounds in all major industries. They’re ready to meet your needs, whether they’re for technical translation services, legal translation, government translation services, international development translation services, education translation services, life sciences translation, or something else. Reach out to us today for a free quote on our cost-efficient and timely translation services, interpreters, or other linguistic services.
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