Since the first video games were released in the 1970s, the gaming industry has grown fast globally and expanded into console and mobile games. From 2016 to 2021, gaming grew at a compound annual growth rate of 15.6%. Meanwhile, the demand for video game translation services also increases rapidly. Here are three reasons why video game companies should hire a professional translation and localization agency.
The Fast-Growing Video Game Industry Needs Translation Services
The industry is in a boom era. According to an EY report, the COVID-19 pandemic forced people to stay home and utilize connected technology to access entertainment and socialize. An estimated 2.9 billion people played a video game in 2021 when global revenue for the industry exceeded $193 billion. Profitable video game companies always sell games globally. Thus, it is necessary to provide multiple versions of your video games to cater to customers who don’t speak English. Video game localization and translation conducted by a professional translation services agency will absolutely expand your market share and brand presence.
Video Game Translation Services Help Companies Expand
When a video game company stays ahead and keeps developing, a vital step is to expand its reach to international markets. Research shows that over 70% of consumers are more likely to buy a product or service with information in their language.
Translating video games into different languages is fundamental to allowing a company to position itself in new markets and expand its possibilities. It is recommended to work with a professional translation agency that has both expertise in gaming and translation to reduce linguistic differences and achieve the best results in any target language. An agency will take care of projects from video translation to document translation services.
Game Localization Services Satisfy Video Game Players
Video game companies always pursue the creation of excellent user experiences in order to keep users loyal to the game or brand. Localization services are the key to accomplishing this goal.
Game localization aims to offer the different users the same sensation and game experience and break the language barriers. Compared with simple translation, localization can precisely express the emotion and tone of the text. For example, having a video game character that uses local or regional slang demonstrates attentiveness to different cultures and can help gaming companies build their credibility within their player base. Localization services offer an excellent opportunity to please existing and new video game players and increase sales.
About Language Connections:
Language Connections is one of the top language service companies in the US. Over the last 30 years, we’ve focused on providing the best business translation services, interpreting services, as well as interpreter training and customized language training programs. In addition to top-tier corporate language training, we offer certified corporate interpreters and professional business translation services in 200+ languages. Our network includes linguists with backgrounds in all major industries. They’re ready to meet your needs, whether they’re for technical translation services, legal translation, government translation services, international development translation services, education translation services, life sciences translation, or something else. Reach out to us today for a free quote on our cost-efficient and timely translation services, interpreters, or other linguistic services.
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