What Are The Main Stages of Elearning Content Development?

 

The elearning industry is booming. With more students accessing remote learning options than ever before due to the coronavirus pandemic, elearning is set to grow even more in 2021. Yet how do companies in this sector develop their products? The process is more complicated than you would expect.

 

The Preliminary Stage of Elearning Content Development

Elearning content development, as with any product, begins with careful planning. Before creating custom elearning content, elearning content providers must identify their program’s goals given the resources available to them. Specifically, this stage of development involves creating a budget and scheduling the different phases of the project. After doing so, elearning companies must determine the needs and demands of potential clients. For instance, deaf or hard-of-hearing students require closed captioning services in order to access remote learning options. Without taking these requirements into account, elearning providers can risk alienating a potential audience for their products. Therefore, this stage of development is essential.

 

The Secondary Stage of Elearning Content Development

After the preliminary stage, elearning companies must create content for their platform. Everything from the graphical user interface to course materials must be produced with great attention to detail and consultation with education specialists. Additionally, companies must also invest in elearning localization and translation services in order to export their product to foreign language speakers. Although translation is an obvious investment for elearning providers knowledgeable about the demands of the industry, investing in content localization is critical as well in order to adapt elearning content to conform with the cultural norms of foreign countries.

 

The Final Stage of Elearning Content Development

Finally, elearning content development must include a successful marketing campaign. Without an effective promotional strategy, elearning products are likely to languish in obscurity. Therefore, companies should adequately invest in a global marketing push to sell their products facilitated by content translation services. Only then will elearning companies break into foreign markets and grow their business, especially given the fact that elearning has grown in popularity in recent years due to the coronavirus pandemic.