5 ways video game localization companies
Aid Indie Game Development

Indie games are growing increasingly popular as game development technology becomes more widespread and accessible to small, independent studios. The proliferation of indie developers has created an enormous market for indie games, while the demand for these games continues to increase. The services of video game localization companies can help bring an indie game to new, lucrative markets all over the world. The following paragraphs detail how exactly indie games can benefit from video game localization services.

Because indie games are usually more plot and character-driven, players who speak different languages will have a hard time connecting with the game. The key to this problem is the first step in the video game localization process: translation services. Gaming localization companies can fully translate all aspects of a game, whether it’s text, dialogue, tooltips, or a game’s wiki. Video game translation will make an indie game more accessible to a wider audience by providing players with a gaming experience in their own native language. 

The next step in the game localization process is cultural adaptation. The goal of culturally adapting a game is to change certain details like location and character names, plot details, and music to better fit the specific market the game is being sold in. This process is especially important for indie games, where story and plot are central to the gaming experience. By making the game more relatable to its intended audience, its marketability and sales performance can be improved.

Quality assurance is a vital part of the game development process. Releasing a game with technical issues and bugs could cost the developer their reputation. Some indie developers might choose to use freelance translators not associated with a professional video game translation company. While this may work sometimes, this strategy increases the likelihood of bad video game translations appearing in the game. By using professional gaming translation services, games are guaranteed to go through a rigorous localization QA process, rooting out any potential mistakes, mistranslations, and other bugs.

In addition to the suite of localization services that can be performed for a game, video game localization companies can translate and localize marketing content. This means translating and adapting websites, trailers, press releases, and ads. By tailoring marketing campaigns for specific cultures/languages, the efficiency and efficacy of the campaign can be improved. A one size fits all approach doesn’t always work for marketing; indie developers can use video game localization services to help boost their marketing efforts.

Finally, indie games and their developers can benefit from video game localization services by providing tech support in different languages. Video game translation companies can translate tech support tickets so that developers can help their fans regardless of the language barrier. Providing tech support to all players regardless of language will help solidify the reputation of the developer.