Why Does Your Company Need Website Translation Services?

Although there are clear benefits to connecting with global audiences by offering your businesses’ website in a foreign language, some businesses are still not pursuing a website translation strategy that accommodates various languages, customs or cultures.

Many companies are still offering a one-size-fits-all customer experience. This can lead to many pitfalls!

What Happens Without Website Translation?

  • Missed Opportunities Potential customers who cannot access company information in their local language will frequently choose not to interact with your website– and worse, your business, at all!
  • Off-brand or Misinterpreted Messaging  Sometimes potential customers who want to interact with the company in their native language choose free online translation services.  Considering the garbled results Google Translate offers, these potential customers can find with a very poor translation that goes far off-message and totally misrepresents your business.
  • Decreased Conversion Rate Potential customers might choose to do business with a competitor that offers better, more adapted and translated content, thus providing an overall superior customer experience in their native language.

What Advantages Does Website Translation Offer?

  • Better User Experience: Customers appreciate a tailored experience.  One of the easiest ways to achieve that is messaging presented in their native language. It also makes navigating your site that much easier.
  • Increased Sales: According to Common Sense Advisory, 52.4% of consumers only buy from websites where information is in their native language.  In other words, if you aren’t speaking their language, you’re losing money!
  • Greater Online Reach: Translating websites into a multiple languages opens your content up to millions of people who previously could not understand it. This means more markets, and potentially more customers.
  • Improved SEO: Search engines take notice when companies create relevant user experiences for different languages and regions.  If done correctly, rankings increase and customer awareness expands.  (Just make sure you include the hreflang!)

    Keywords and other search metrics also vary internationally.  To position yourself well in global search engines, you’ll need to translate and localize your content and search terms.

Website Translation vs. Website Localization

The terms website translation and website localization are often grouped together and considered synonymous. While the processes share similarities, there is a distinct difference.  (However, often a website translation project will require both services.)

Website Translation is the process of changing an original language version of web content (such as text, multimedia, e-books, or apps) into a different language by substituting the words from one language to another.

Website Localization is a more specialized process.  It involves adapting an existing website for regional or local consumption. Website localization goes beyond translation to modify the source language and other site elements, such as colors, images and overall design.  This is done to appeal to the customers’ cultural preferences in their own target language.

Website localization can include modifying the actual software of the site and making UI/UX changes to accommodate larger languages.

How Can Language Connections Help With Your Website Translation?

Coupled with interpreting services, Language Connections has been providing professional translation services in the Boston area and worldwide for nearly 30 years. We offer website translation services as well as website and software localization services for companies looking to go global.

Our services cover:

  • Static Page Content
  • e-Commerce Sites
  • Website Databases with Software and Tags
  • Localization of User Interfaces


About Language Connections:

Language Connections is one of the top language service companies in the US. Over the last 30 years, we’ve focused on providing the best business translation services, interpreting services, as well as interpreter training and customized language training programs. In addition to top-tier corporate language training, we offer certified corporate interpreters and professional business translation services in 200+ languages. Our network includes linguists with backgrounds in all major industries. They’re ready to meet your needs, whether they’re for technical translation services, legal translation, government translation services, international development translation services, education translation services, life sciences translation, or something else. Reach out to us today for a free quote on our cost-efficient and timely translation services, interpreters, or other linguistic services.

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Language Connections Inc.
2001 Beacon Street, Suite 105,
Boston, MA 02135
Phone: +1-617-731-3510
Email: service@languageconnections.com