Why It’s Important To Use Localization Services For Brand Awareness Campaigns

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• Brand awareness is the key to building trust and loyalty among your customer base.
• Yet in order to connect with audiences who speak foreign languages or reside in international markets, localization services and translation services are an absolute necessity.
• Here’s a helpful guide on how to build your global brand through partnering with an experienced localization company:
  • 1. Familiarize yourself with your audience and their cultural norms
    • Content that works in one country might not work in another one. Some topics can be considered offensive or taboo in certain countries.
    • For example, the brand Rare Beauty features mental health as a core value. However mental health can be a topic that isn’t discussed openly in some countries.
    • With the help of localization specialists, you can create a warm and welcoming brand personality that potential customers feel comfortable With regardless of their cultural or linguistic background.
  • 2. Understand the marketing preferences of different cultures
    • Localization experts can help your organization create marketing content that works well with an audience’s preferred source of media.
    • Some countries use certain social media platforms more than others. For instance, while in China, the most used social media platform is Kakao Talk , in Spain, it’s WhatsApp.
  • 3. Localize your pricing
    • Your audience’s price tolerance can depend on the state of supply, as well as the economic and socio-cultural situation of a region.
    • Luckily, localization professionals understand the unique cultural aspects of foreign markets and can help you navigate the complex global landscape.

About Language Connections:

Language Connections is one of the top language service companies in the US. Over the last 30 years, we’ve focused on providing the best business translation services, interpreting services, as well as interpreter training and customized language training programs. In addition to top-tier corporate language training, we offer certified corporate interpreters and professional business translation services in 200+ languages. Our network includes linguists with backgrounds in all major industries. They’re ready to meet your needs, whether they’re for technical translation services, legal translation, government translation, international development translation, education translation, life sciences translation, or something else. Reach out to us today for a free quote on our cost-efficient and timely translation services, interpreters, or other linguistic services.

Language Connections Inc.
2001 Beacon Street, Suite 105,
Boston, MA 02135
Phone: +1-617-731-3510
Email: service@languageconnections.com