Communicating your company or organization’s message is imperative to business success. This is especially true for universities seeking to attract foreign students. Here’s how content marketing translation services can help your college or university effectively advertise its programs and values around the globe:
Content Marketing Translation: Accessibility For All Students
According to the International Education Exchange (IEE) in the U.S., there were 914,095 international students enrolled in U.S. higher education institutions for the 2021-2022 school year, which represents around 4% of the nation’s student population. As the pandemic has gradually eased restrictions around the world, the nation is seeing another rise in international student numbers once again. When students were surveyed about how they generally choose their desired American university, it was found that majority of international students use the QS World University Ranking System. The most popular university destinations for international students are generally located in northern states, or on the East coast, often due to a higher probability of language access compared to other states with less of a language need. However, out of the top 8 universities listed for international students, not one offered content translation for any of their school websites, despite being more likely than other universities in both the southern states and the west coast. As a result, content marketing translation can really make your institution stand out.
Content Marketing Translation: Who Does It Best?
One can use other leading universities across the globe as an example on how to best support potential international students by referencing both the extent of their website translation and localization efforts and their success on these methods. More specifically, it was found that there are over 25,000 universities in total worldwide, however, only 1,400 are annually published in the QS World University Ranking System. When examining the best university from each continent besides North America, every university offered students a multitude of language access, with some universities offering up to 30 different localized webpages of their institution and student services to encourage student application by catering to every background. These inclusive practices allow these global institutions an annual average of up to 31% of international students per nation, which can also increase one’s ranking on the QS System that has a possibility of leading to more funding and a higher rank.
Hiring A Content Translation Provider
Here at Language Connections, we believe everyone should have easy access to the language of their choice when it comes to receiving an education, even if it means moving half-way across the world where you might not fluently speak the local language. That is why we offer the best website localization services for your university’s website. We strive to ensure that every student, international or not, has an equal opportunity to gain the same valuable education, which starts by ensuring accessibility through proper communication channels of professional website translation services. By investing in the creation of multilingual content marketing from our highly trained professional localization experts, your university can guarantee the inclusion of every student, and with this, an increase of international students that bring an abundance of benefits to the institution and its global ranking.
About Language Connections:
Language Connections is one of the top language service companies in the US. Over the last 30 years, we’ve focused on providing the best business translation services, interpreting services, as well as interpreter training and customized language training programs. In addition to top-tier corporate language training, we offer certified corporate interpreters and professional business translation services in 200+ languages. Our network includes linguists with backgrounds in all major industries. They’re ready to meet your needs, whether they’re for technical translation services, legal translation, government translation services, international development translation services, education translation services, life sciences translation, or something else. Reach out to us today for a free quote on our cost-efficient and timely translation services, interpreters, or other linguistic services.
Language Connections Inc.
2001 Beacon Street, Suite 105,
Boston, MA 02135
Phone: +1-617-731-3510
Email: service@languageconnections.com