Boston, MA – Language Connections, a Boston translation company, has years of experience translating marketing campaigns for companies that need assistance making their materials effective in speaking to consumers and clients all over the world. One of our clients is a local multimedia recording studio that we’ve worked with for years. Recently, they came to us with a script for a video they needed to record in a few languages for a big client: the world’s number one Internet retailer.
The client asked us to translate a video script and text that would be shown on the video into five languages: German, French, Spanish, Italian, and Japanese.
When translating the script, there were a few important goals. Firstly, the translations needed to be elegantly localized so they felt organic to the culture of these languages. The second goal was to ensure that any proprietary names were translated per the Internet retailer’s protocols. This isn’t always obvious. Some companies will keep proprietary names in a source language. Some will translate. And some will translate to a phrase or name. This means any future translations including that proprietary name must be done in a consistent manner. Otherwise, consumers might encounter mention of a feature on this retailer’s website that they can’t find! This kind of sloppy translation would be endlessly frustrating to consumers and to the Internet retailer we were doing the work for.
Language Connections was able to quickly and accurately translate the video script and text within all five languages on time. The recording company had the ability to make their video for the Internet retailer with no linguistic issues, focusing instead on the job they were hired for: creating a great video for their client.
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About Language Connections:
Language Connections is a language service provider. We specialize in technical, medical and legal translation, software and website localization, simultaneous and consecutive interpretation, corporate language programs, and interpreter training. We provide certified, professional translation in 100+ languages, including Spanish, Portuguese, Arabic, Chinese, Russian, German, and French. With over 20 years of experience, we have expertise in all major industries including the life sciences, patent and immigration law, international business, global education, and advanced technology. Our cost-effective interpreting and conference solutions will meet your multilingual needs for all types of international events – business meetings, conferences, lectures or presentations.
Language Connections Inc.
2001 Beacon Street, Suite 105,
Boston, MA 02135