Does your client base consist of individuals who speak languages other than English? Retail banking website localization services could be the answer to allowing your customers greater access to online banking. Thankfully, here at Language Connections, we have localization specialists ready to adapt website content for over 100 certified languages.
What Is Retail Banking Website Localization?
The localization of retail banking websites refers to the transformation of content from one language into another with consideration of the cultural and linguistic nuances of different target audiences. This includes the translation and localization of specific financial terms native to a specific country. For instance, while Spain, Mexico, and Argentina might all speak Spanish as their national language, each country uses their own regional financial terms. As a result, regional words used in Spain might not mean the same thing if used for a Mexican audience, which can cause misunderstandings when customers from certain countries access your website.
Retail Banking Website Localization and Global Markets
Localizing your bank’s website can expand your potential customer base and improve accessibility by improving client acquisition and retention as well as increasing the number of referrals. Banks residing in regions that serve large communities of second language speakers or those with Limited English Proficiency need to offer localized platforms to allow these customers to conduct online banking. This practice has allowed Wells Fargo and TD Bank to market to a much wider audience compared with other banks. Due to the availability of seamless banking online thanks to professional translation services, customers are more likely to remain loyal to banks who meet their financial and linguistic needs. Increased customer satisfaction with a bank’s multilingual offerings can also lead existing clients to refer additional customers, creating an additional avenue for successful business.
Out of the top 10 largest banks within the United States, only three of them offer localized online services: Wells Fargo, TD Bank, and Truist Bank. Their decision to provide online banking services in Spanish, Canadian English, Canadian French, Simplified Chinese, and Traditional Chinese has caused them to rank significantly higher than their competitors both domestically and internationally. Due to their successful financial translation strategies, these three banks stand as among the most successful financial institutions in North America.
Why Language Connections?
Here at Language Connections, we have over 30 years of experience providing professional localization services and interpreting services for those in the finance industry, including retail banks. With a vendor pool of 4,000 trained and qualified linguists and a skilled team of project managers, Language Connections is ready to assist you through every step of your project to ensure all your language needs are met. Request a free quote today to get started!
About Language Connections:
Language Connections is one of the top language service companies in the US. Over the last 30 years, we’ve focused on providing the best business translation services, interpreting services, as well as interpreter training and customized language training programs. In addition to top-tier corporate language training, we offer certified corporate interpreters and professional business translation services in 200+ languages. Our network includes linguists with backgrounds in all major industries. They’re ready to meet your needs, whether they’re for technical translation services, legal translation, government translation services, international development translation services, education translation services, life sciences translation, or something else. Reach out to us today for a free quote on our cost-efficient and timely translation services, interpreters, or other linguistic services.
Language Connections Inc.
2001 Beacon Street, Suite 105,
Boston, MA 02135
Phone: +1-617-731-3510
Email: service@languageconnections.com