ASOS is an online retail eCommerce platform that has grown 149% over the last 5 years, and it doesn’t even have a single physical store location! How did this happen? Ecommerce translation services is the driving force behind ASOS’ continuous success and growth.
ASOS Before Ecommerce Translation Services
ASOS is a very popular, British fashion company that is widely-used across the UK and across the globe. ASOS has always been a progressive company, focused on growth, accessibility, international markets, and new technologies. Language accessibility was particularly important to them, as this includes not only product translations, but also localized images and currency offerings. With this mindset, the natural next step was to seek out translation and localization services to learn more about how to start expanding outside of the UK. ASOS knew that one of the first steps was for the products on their website to undergo product description translation, so with this, all the products on their website were able to receive proper professional translations.
ASOS’ Next Steps With Ecommerce Translation Services
ASOS knew that translating their products wasn’t enough, so they found a professional website translator who could perform website localization and translation. With this, the UI of their website was adapted based on the linguistic restrictions of their target markets and necessary functions of the website were adapted to support specific languages. Additionally, ASOS knew that the same color schemes and advertising tactics would not work universally, so with the help of advertising and marketing translation services, ASOS’ website was adapted to fit the culture and activities of the local markets into which they wanted to expand.
ASOS After Ecommerce Translation Services
ASOS understood the importance of ecommerce translation services as each locale they wanted to expand into utilized different currencies. Building a localized website that catered to each locale and offered payment services for their currency helped increase their business exponentially. When ASOS first took the leap into expanding internationally, their efforts definitely reaped benefits. In 2007, ASOS’ international revenues grew by 158% and then over the course of the next few years, their international revenue increased from £4.5 million to £63 million. Recently, international sales accounted for more than half of their revenue; in 2014, international sales accounted for 61% of their total sales. Their numbers are still growing and ASOS reportedly now delivers to around 300 countries and territories with international carriers set up for orders coming from Germany, Australia and more.
About Language Connections:
Language Connections is one of the top language service companies in the US. Over the last 30 years, we’ve focused on providing the best business translation services, interpreting services, as well as interpreter training and customized language training programs. In addition to top-tier corporate language training, we offer certified corporate interpreters and professional business translation services in 200+ languages. Our network includes linguists with backgrounds in all major industries. They’re ready to meet your needs, whether they’re for technical translation services, legal translation, government translation services, international development translation services, education translation services, life sciences translation, or something else. Reach out to us today for a free quote on our cost-efficient and timely translation services, interpreters, or other linguistic services.
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