Boston, MA – Language Connections, a Boston translation company, has nearly 3 decades of experience providing translation and localization services for companies around the world. Our translators aren’t just native speakers of the languages they work in. They also offer intensive localization services that make content speak even more effectively to consumers. Language Connections recently provided Spanish translation and localization services to a leading international cosmetics company for their marketing efforts.
Solving Problems with Industry-Specific Spanish Translation
The Language Connections’ translation team provided Spanish translation for the cosmetics company’s English marketing material and product copy. The task was a technical one, in which industry-specific terms and phrases had to be accurately translated to retain their original meaning. Meanwhile, the translation also had to adhere to the company’s voice and marketing rhetoric, as well as be localized to fit into the cultural norms of the Spanish-speaking target audience.
One of the biggest challenges of this Spanish translation project was localizing trends and buzzwords. Directly translating them from English was often ineffective and could render certain phrases meaningless. Language Connections’ translators used their background in the beauty industry and their understanding of the latest trends and cultural norms that affect young Latino women to localize the product copy. Combining localization services with Spanish translation ensured that the product copy effectively communicated with the company’s target demographics.
The other main challenge of this translation project was the turnaround time. The cosmetics company required us to meet to an especially quick deadline of 24 hours. With a wide network of trusted translators, Language Connections was able to handle this deadline and maintain a high quality in our work product.
With Language Connections’ services, the cosmetics company was able to quickly obtain comprehensive Spanish translation for its marketing endeavors. Through our efforts, the client was better equipped to sell to Spanish-speaking customers, thus broadening their market. Language Connections was proud to help a leading international cosmetics brand broaden its horizons and explore new customer bases.
Learn More About our Translation Services.
About Language Connections:
Language Connections is a language service provider. We specialize in technical, medical and legal translation, software and website localization, simultaneous and consecutive interpretation, corporate language programs, and interpreter training. We provide certified, professional translation in 100+ languages, including Spanish, Portuguese, Arabic, Chinese, Russian, German, and French. With over 20 years of experience, we have expertise in all major industries including the life sciences, patent and immigration law, international business, global education, and advanced technology. Our cost-effective interpreting and conference solutions will meet your multilingual needs for all types of international events – business meetings, conferences, lectures or presentations.
Language Connections Inc.
2001 Beacon Street, Suite 105,
Boston, MA 02135