3 Times Marketing Localization Went Hilariously Wrong
Picture this: a global brand ready to conquer new markets with an ingenious marketing campaign. But little did they know that their dreams would soon turn into a comedic sideshow. Yes, we're talking about the most hilarious marketing blunders resulting from poor marketing localization and translation services. Get ready for ...
Spotify’s Unique Approach to Foreign Language Translation
Spotify's innovative approach to image and video localization services, as well as foreign language translation for marketing campaigns, enables the music streaming platform to connect with users on a deeper level in new markets. The industry leader in streaming music understands that it is critical to present its service in ...
Celebrating Global Graduations With Localization Services
Graduation season is a time of joy, accomplishment, and new beginnings. But have you ever wondered how this milestone is celebrated in different corners of the world? Professionals working at language service provider companies must be aware of cultural knowledge, including the vibrant tapestry of graduation traditions and cultural perspectives ...
Nike’s Success with Chinese Translation Services
Nike, Inc., has been operating in China since 1981, and the country has played a crucial role in Nike's growth. With the help of Chinese translation services, the Chinese market accounted for 18.6% of Nike's global revenue, which reached 299 billion RMB (44.5 billion USD) in the same year of ...
Celebrating Lantern Floating Hawaii With Japanese Translation
A unique Memorial Day ritual, Lantern Floating Hawaii embraces the spirit of memory and unites the community in an awe-inspiring fashion. This yearly celebration is significant since it remembers ancestors and loved ones who passed away. Therefore, language service companies should consider this holiday's cultural background and nuances to ensure ...
How Human And AI Translation Can Work Hand-In-Hand
Artificial intelligence (AI) has emerged as a game-changer in the world of professional translation and localization services. As a result, incorporating AI tools like ChatGPT and OpenAI has become a topic of intense interest as firms seek to expand into new global markets. Moreover, it sheds light on how AI ...
How Borrowed Words Changed International Translation Services
During its development, English borrowed several terms from a wide range of other languages. These loanwords have contributed to the growth and development of the English language, making it richer and more versatile. Those borrowed terms' historical and cultural references have proven helpful for translators and interpreters when trying to ...
Discovering Golden Week with Japanese Translation
Golden Week is one of Japan’s most significant and long-lasting festivals, celebrated by millions of people throughout the country, including Japanese and foreign tourists. Showa Day, Constitution Memorial Day, Greenery Day, and Children’s Day are the important holidays that fall inside this seven-to-ten-day holiday window. Visitors can make the most ...
Understanding How to Make People Laugh With Localization Services
Humor can be a powerful tool that brings people together, but making people laugh across cultures can be challenging. Culture shapes our sense of humor and influences what we find funny, but different cultures have different values, beliefs, and communication styles that can affect how humor is perceived. Localization services offer ...
A Look at TripAdvisor’s Marketing Translation Services
TripAdvisor is the world’s largest travel platform, with over 463 million users visiting the site each month. TripAdvisor helps travelers and trip planners by conveniently providing them suggestions to the best hotels, attractions and restaurants from around the world. A large part of their success can be attributed to their ...