Where Do Digital Marketing Translation Services Come Into Play?
Digital marketing is a complex world. Marketing professionals must pay careful attention to shifting SEO guidelines, changes to the Google algorithm, and updates to best social media practices in order to succeed in a continuously-evolving industry. These challenges can become even more daunting when marketing products and services internationally to foreign language groups. Although it may be tempting to use machine translation to translate marketing materials, marketers who want to effectively market abroad must consult with a skilled digital marketing translation services provider. Here’s how marketing translation services can help.
Digital Marketing Translation Services For Email and Ad Campaigns
Corporate translation services can play a critical role when conducting email campaigns. Sending out targeted emails and ads to consumers based on their preferences or demographic information is a heavily-used marketing tool. Whether your goal is to maximize web traffic or increase awareness about your brand and its mission, it’s more than likely that at least some of your customer base speaks a different language. In order to truly make a connection with these customers through your campaigns, marketing translation can play a key role. With their industry-specific expertise and linguistic knowledge, an experienced translation team can translate advertisement content while paying attention to cultural norms and customs. By speaking the language of your customers, you are able to portray your company as a globally-minded brand with international reach; a must in today’s globalized world.
Digital Marketing Translation Services For Your Website
Marketing content translation can also prove beneficial for your website. Your website serves as your online storefront. Therefore, in order to reach out to all potential customers regardless of their language, it is essential for your company to invest in website translation services from a trusted provider. While many companies use machine translation to automatically translate their web pages, this is a poor marketing decision. Google can recognize sites with machine-translated text and penalize your website by decreasing your Google ranking. In order to avoid this penalty and ensure that your web pages are able to be understood by all prospects, website translation is absolutely necessary.
Digital Marketing Translation Services For Social Media Campaigns
Finally, corporate translation can be used for social media campaigns. Engaging with new prospects and old customers across multiple social media channels is an integral part of digital marketing and brand development. Effective social media campaigns can simultaneously entertain customers and support business development efforts. However, engagement can be difficult if your posts are in a different language or aren’t properly translated. With the help of business translation services, your social media campaigns will be able to expand their global reach and potentially bring new customers from different language groups to your site. Clearly, digital marketing translation has the potential to significantly help your international marketing efforts.
About Language Connections:
Language Connections is one of the top language service companies in the US. Over the last 30 years, we’ve focused on providing the best business translation services, interpreting services, localization services, as well as interpreter training and customized language training programs. In addition to top-tier corporate language training, we offer certified corporate interpreters and professional business translation services in 200+ languages. Our network includes linguists with backgrounds in all major industries. They’re ready to meet your needs, whether they’re for technical translation services, legal translation, government translation services, international development translation services, education translation services, life sciences translation, or something else. Reach out to us today for a free quote on our cost-efficient and timely translation services, interpreters, or other linguistic services.
Language Connections Inc.
2001 Beacon Street, Suite 105,
Boston, MA 02135