Have you ever pondered how to provide customers who speak a language other than English access to the same products and services in order to broaden your marketing outreach? Advertising translation services can help by providing skilled linguists who are subject-matter experts in your field.
What Is Advertising Translation?
Advertising translation is the act of accurately transforming the content of a company or organizations’ marketing campaigns into other languages. Translating ad copy is a complicated undertaking. In order to create a successful multilingual campaign, translators must take into consideration the cultural, legal, and linguistic dimensions of different target markets. This process is known as localization, and can involve changing the design of your copy in a way that truly connects with global markets. For example, if certain countries prefer certain colors and fonts in their advertising, localization specialists can change the copy’s design to accord with these preferences. Clearly, investing in professional localization services dramatically increases your campaign’s reach and probability of success compared to English-only campaigns.
Advertising Translation In The U.S.
Television within the United States remains one of the most effective mediums for advertisement campaigns, as TV ad spending represented a $67 billion dollar industry in 2022 alone. Due to increased global competition in addition to the changing media landscape, TV ad spending is projected to exponentially skyrocket by 2026.
Companies are also exploring investing in language services to increase potential viewership. While U.S. television platforms tend to only favor English and Spanish advertising mediums as they currently rank as the top two spoken languages within the country, the need for Tagalog and Chinese translation is increasing, as the two languages are spoken by about 5% of the total population. Creating advertising campaigns to include these demographics has never been more crucial to staying afloat in today’s competitive business landscape.
Investing In A Language Partner
Language Connections is one of the nation’s most reliable translation companies when it comes to professional language services. We provide a variety of linguistic solutions including business translation services such as advertising translation services. With over 30 years of expertise, you can guarantee that choosing Language Connections as a collaborator on your next advertising campaign will ensure your campaign’s success. Whether your organization needs to translate its brochures or requires website localization services, Language Connections can provide excellent services with both competitive rates and efficiency.
About Language Connections:
Language Connections is one of the top language service companies in the US. Over the last 30 years, we’ve focused on providing the best business translation services, interpreting services, as well as interpreter training and customized language training programs. In addition to top-tier corporate language training, we offer certified corporate interpreters and professional business translation services in 200+ languages. Our network includes linguists with backgrounds in all major industries. They’re ready to meet your needs, whether they’re for technical translation services, legal translation, government translation services, international development translation services, education translation services, life sciences translation, or something else. Reach out to us today for a free quote on our cost-efficient and timely translation services, interpreters, or other linguistic services.
Language Connections Inc.
2001 Beacon Street, Suite 105,
Boston, MA 02135