Social media is one of the most effective marketing channels in today’s hyperconnected digital age. Clients from around the world want to hear updates about their favorite brands on a daily basis. However, companies must use social media translations as part of a coordinated marketing translation services strategy in order to overcome language barriers truly connect with customers. Here’s how the biggest airlines in the world have boosted their social media presence with the help of translation services.
Social Media Translations And Major Airlines
Commercial airlines became a mainstream form of transportation during the 1950’s and advertised their airline services only to wealthy, domestic customers. When social media platforms took the world by storm in the early 2000’s, notable airline companies began to change their marketing strategy in order to serve a global customer base. Enter the role of social media translations. This method has become so prominent (and lucrative) that some airlines now allow customers from around the world to book a flight through their social media platforms by providing translation and localization services.
Marketing Strategy And Social Media Translations
When surveying some of the world’s most prominent airline carriers of today from each continent, the results show a differing marketing style dependent on the majority demographic that the airline targets for and the most prominent language spoken within the airline carrier’s headquarter location. Additionally, social media platforms created and owned by Meta seemed to be the most prominent platforms for airline carriers to use for marketing outreach.
For example, Qatar Airways only translated their content into English on various Meta owned platforms due to English being the second most populous language spoken in the country right after Arabic. In contrast, Korean Air provided separate localized pages for almost every country they have routes to through Meta platforms, as did Air France.
It is important to note that on Facebook, there appears to be a consensus of only one account in either French or English for each airline in which they redirect customers to their other pages such as Twitter in order to better find personalized and localized translations of their desired airline page if they do not speak these provided languages. While every airline has their own specific rules and guidelines for marketing strategies to acquire their desired customer base, some of the most financially successful airlines of the modern world were those that provided online social media translations to potential customers by using popular platforms such as those owned by Meta.
Hiring Professional Translation Services
A professional translation agency like Language Connections is the perfect fit to help you bridge the language gap between your company’s services and new clients by using our highly trained linguists to provide certified online translations through a multitude of social media platforms. With over 30 years of experience providing business translation services here at Language Connections, no language is ever too difficult or too much to translate for your airline.
About Language Connections:
Language Connections is one of the top language service companies in the US. Over the last 30 years, we’ve focused on providing the best business translation services, interpreting services, as well as interpreter training and customized language training programs. In addition to top-tier corporate language training, we offer certified corporate interpreters and professional business translation services in 200+ languages. Our network includes linguists with backgrounds in all major industries. They’re ready to meet your needs, whether they’re for technical translation services, legal translation, government translation services, international development translation services, education translation services, life sciences translation, or something else. Reach out to us today for a free quote on our cost-efficient and timely translation services, interpreters, or other linguistic services.
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