Do you have an online presence aimed at travel services, but are struggling to maintain a steady audience despite routinely providing translations? The solution might be investing in ecommerce localization alongside website translation services.
What Is Ecommerce Localization?
Ecommerce localization refers to the process by which content is adapted to better suit the cultural, legal, and linguistic nuances of different target markets. Because ecommerce is typically defined by B2C transactions, localizing ecommerce platforms requires a deep understanding of target audiences and their consumption habits. In 2022, the online travel market size was valued at an estimated $475 billion and is predicted to reach over $1 trillion by 2030 under current projections. Therefore, in order to grow your online business and expand your product or service offerings, one must create content that connects with the climate of the desired audience and routinely update it to match the pace of linguistic and cultural evolution with the help of ecommerce translation services.
Ecommerce Localization And The United States
According to a December 2022 report of the world’s largest travel ecommerce sites, the top two sites originate from the United States and outweigh all other industry competitors by a minimum margin of over $32 million. Booking.com and Airbnb have both successfully been able to rise to the top through continuous localization efforts to better reach out to their regional audiences around the globe. For example, Airbnb used localization services to create an algorithm that tailored a user’s experience to their specific language and cultural needs based on their current country of residence and phone language settings. This allows for better relations between customers and retailers and further encourages brand loyalty, benefiting both parties.
Why Language Connections?
Whether you’re an established online travel business or a newcomer looking to grow your audience through localization, Language Connections is here to serve all your translation service needs. As a veteran of the industry, we are guaranteed to provide your organization with the best opportunity to grow internationally by keeping the modern consumer trends of your desired audience in mind. We have over thirty years of experience helping organizations across the nation ensure inclusivity and accuracy through translation and interpreting services. Receive a free quote today to get started on your next ecommerce localization project!
About Language Connections:
Language Connections is one of the top language service companies in the US. Over the last 30 years, we’ve focused on providing the best business translation services, interpreting services, as well as interpreter training and customized language training programs. In addition to top-tier corporate language training, we offer certified corporate interpreters and professional business translation services in 200+ languages. Our network includes linguists with backgrounds in all major industries. They’re ready to meet your needs, whether they’re for technical translation services, legal translation, government translation services, international development translation services, education translation services, life sciences translation, or something else. Reach out to us today for a free quote on our cost-efficient and timely translation services, interpreters, or other linguistic services.
Language Connections Inc.
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