Can Content Localization Make California Tourism More Sustainable?
California State Parks are working with other areas of the Golden State’s travel industry. Together, with content localization, they are developing socially-conscious programs that create a model of “sustainable tourism.” These programs are focused on being economically feasible, environmentally sound, and culturally equitable. Translation companies in San Francisco assist in communicating these goals with new audiences.
Advertising through Content Localization
In order to attract visitors to your site, one important strategy to reach overseas markets is advertising through content localization. By translating your website and marketing materials with a language service provider you can better reach people in the communities you serve in the languages that they will get the most out of. Even marketing translation services for multilingual search engine optimization and social media management is a strategy to consider for a global market.
Content Localization for Written Material and Audio
When visitors arrive at a national park or historic landmark, they are hoping to be able to interact with their surroundings. They require content localization for brochures, e-books, and subtitled or dubbed informational videos. Translation companies in California can also make information about your organization available in multiple languages to build awareness of your organization’s mission. That way, your donation resources and volunteer training information are easily accessible to a wider audience.
Web Design and Content Localization
Language barriers should not keep your visitors from enjoying their time at a landmark, historic site, or national park. If updates regarding safety are on your website, it is also important that they are communicated through content localization. Due to extreme weather events, trail openings are often a dynamic situation. Cancellations remain a possibility in multiple locations throughout parks, and translation services in California can spread that important information to visitors.