How To Access Global Gaming Markets Through Website Localization Website localization is more than just the translation of texts from one language into another one. It includes a wide range of aspects of adaptation including local preferences, expectations, and conventions. Translation and localization services are often seen as one interchangeable service, however, they are very…
Changing Language Demographics Require Financial Translation Services Communication is key in business, especially when dealing with complicated financial matters. Given changing demographics and globalization, financial translation services are an absolute necessity for your organization. Let’s take a closer look: Financial Translation And Business Demographics According to the U.S. Census Bureau on American businesses, a…
How Patent Translations For Aerospace Can Protect Your IP Protecting your company’s IP is a necessity, especially when operating internationally. This is especially true for the global aerospace industry, where complex terminology requires the utmost attention-to-detail and accuracy. Here’s how patent translations from an experienced legal translation services provider can help your organization thrive in…
How Web Content Localization Built Coca-Cola’s Global Brand Coca-Cola is one of the most recognizable brands in the world. Yet, how did it reach the pinnacle of international success?: they followed a carefully-planned web content localization strategy. Let’s take a look at Coca-Cola’s effective use of localization services. Coca-Cola’s Web Content Localization Strategy The…
How Press Release Translations Can Improve Global Reach Have you ever wondered how some companies have amassed a global following for everything they do? The answer is business translation services. Most companies use multilingual press releases to allow customers from a wide range of linguistic backgrounds to stay informed about their latest offerings or company…
Delta’s Commitment To DEI And Marketing Material Translation The aviation industry is one of the fastest growing sectors in the world with a market share size of over $800 Billion as of 2023 and has had a record comeback from the COVID-19 pandemic compared to other markets of similar size. When viewing air traffic statistics…
The Top 5 Languages for Interpreting And Translation Services In 2023 Companies of all sizes need interpreting and translation services to effectively interact with multilingual audiences in today’s global market. However, it can be difficult to translate content into every language given the dozens of dialects that are spoken worldwide. As a result, prioritization is…
How Marketing Localization Fueled The “Share A Coke” Campaign Coca-Cola’s global success can be largely attributed to its effective marketing localization services which enable the brand to connect with customers on a deeper level in diverse markets. The effectiveness of this localization strategy is probably best exemplified by Coca-Cola’s marketing efforts in China. The…
Slack’s Big Investment In Marketing Translation Services Slack is one of the most popular workplace communication platforms in the world. Marketing translation services were instrumental in helping Slack expand its reach by increasing its number of supported languages from one to five. Here’s how they were able to accomplish this feat: Slack’s Decision to…
Assassin’s Creed And The Power Of Video Game Localization The media localization market is massive. In 2022, the global revenue generated by the sector reached $331.8 billion. By 2027, the market is expected to grow to over $400 billion. A major portion of this market is video game localization. The video game localization process is…