Assassin’s Creed And The Power Of Video Game Localization The media localization market is massive. In 2022, the global revenue generated by the sector reached $331.8 billion. By 2027, the market is expected to grow to over $400 billion. A major portion of this market is video game localization. The video game localization process is…
Retail Giant ASOS And Its Investment In Ecommerce Translation Services ASOS is an online retail eCommerce platform that has grown 149% over the last 5 years, and it doesn’t even have a single physical store location! How did this happen? Ecommerce translation services is the driving force behind ASOS’ continuous success and growth. ASOS…
HBO Max’s Strategic Investment In Video Translation Language services are essential when planning global expansion. Take the case of HBO Max. The streaming juggernaut was able to expand across the globe mainly by investing in video translation and localization services, which allowed the platform to offer its services to audiences in various countries. The company’s…
Uber’s Fantastic Example Of Localization and Translation Services Uber is one of the most convenient apps to ever be created, allowing millions of Americans to get to their destination. Ever since its founding in 2009, Uber has massively expanded on a global level and is now being used in more than 10,000 cities around the…
Airbnb’s Significant Investment In Translation And Localization Services Year after year, Airbnb stands as the leader of globalization, as their top-notch localization strategies and localized user experiences attract and maintain customers from around the world. Airbnb currently has 6 million listings in 200+ countries and is valued at $62 billion. The key to Airbnb’s global…
Comparing ChatGPT With The Neural Machine Translation Revolution Technology continues to amaze people across the globe, especially with the arrival of ChatGPT breaking into the market. New technology providing services such as copywriting, content writing, and translation were once considered difficult to obtain. The current debate over ChatGPT and other machine learning tools is something…
JetBlue’s Big Investment In Spanish Translation Services Competing in today’s globalized and linguistically-diverse marketplace can be difficult without the right language service provider. Those who recognize this reality and take appropriate action are sure to have a major advantage over competitors. This is perhaps best exemplified by Jetblue’s investment in language services. After JetBlue Airlines…
Apple’s Investment In Global Marketing Translation Apple stands as one of the most successful technological companies in the world. As of January 2023, three out of ten global smartphone users have an iPhone, a testament to the company’s mastery of international business. Yet, how was Apple able to strategically navigate the global market? Let’s delve…
4 Reasons Why Multimedia Video Translation Services Are Key The goal of creating multimedia content is for as many people as possible to see it and enjoy your content. However, your content being available in just English prevents most of the world from enjoying your videos! Here are 4 reasons why you should consider video…
The Top 5 Languages For Successful Website Localization Congratulations! Your company is a success; your website looks fantastic; there are many eager users ready to buy your products and services. But, only 17% of the world can read your website. What if that percentage increased to 50%, with half of the world’s population as your…