Language Connections regularly provides expert translation services across all industries. Recently, we have been working with Procter & Gamble to provide translated labels and instructions for new products being tested out on emerging markets. These translations must not only be accurate, they must be carefully localized for the particular market, taking into account any cultural differences that may be unique to the target market.
Russian Expert Translation Services for Product Labels
Proctor and Gamble required Russian translation for product labels of a razor they were testing on the market. The product label covered instructions for use of the razor for consumers, and as such needed to be translated well so as to avoid potential misuse of the product.
When introducing products into a new market, document translation and localization is often needed for both marketing and consumer use purposes. In terms of marketing, localization goes beyond simply translating the original message surrounding the product word for word, but it also ensures that the language used is appropriate in terms of cultural norms. This way product messages don’t get lost in examples, euphemisms or any other language that is specific for the original market, but not the foreign one.
This is also relevant for consumer use in the event that you are using culture specific language to describe how to use the product. If the consumer does not understand the instructions, companies run the risk of potential harm being done to the user as well as the business.
About Language Connections:
Language Connections is one of the top language service companies in the US. Over the last 30 years, we’ve focused on providing the best business translation services, interpreting services, as well as interpreter training and customized language training programs. In addition to top-tier corporate language training, we offer certified corporate interpreters and professional business translation services in 200+ languages. Our network includes linguists with backgrounds in all major industries. They’re ready to meet your needs, whether they’re for technical translation services, legal translation, government translation services, international development translation services, education translation services, life sciences translation, or something else. Reach out to us today for a free quote on our cost-efficient and timely translation services, interpreters, or other linguistic services.
Language Connections Inc.
2001 Beacon Street, Suite 105,
Boston, MA 02135
Phone: +1-617-731-3510
Email: service@languageconnections.com