In 2023, the value of the oral care market stood at an all-time high of $3.9 billion. The consumption and use of toothpaste in the U.S. alone is expected to reach an astounding $11 billion by 2029. With just five main brands dominating the entire global oral care industry, investing in translation services for marketing is critical to building a successful toothpaste brand, as seen through the example of Sensodyne.
Sensodyne And Translation Services For Marketing
Founded in 1961, and launched in the U.S. and the U.K., Sensodyne became the first oral care brand to offer solutions geared toward consumers with sensitive teeth and gums while still providing the critical benefits of fluoride, cavity protection, and fresh breath for healthy teeth. Owned by Haleon, a health company group overseeing some of the most used medical products on the market such as Advil, Sensodyne has since become one of the top five trusted brands for toothpaste worldwide due to their inclusive marketing and business development efforts with international customers. With an estimated annual revenue of over $1 billion, Sensodyne is only projected to grow in the coming years.
How Sensodyne Uses Translation Services For Marketing
There are many ways a business can implement translation services for marketing to promote their brand image and dominate target markets abroad.
Most notably, Sensodyne creates multilingual product packaging for every country and region where the toothpaste is offered, while maintaining compliance with nationally regulated ingredients. This helps to ensure that the product is not only legal but specifically made to help consumers of certain regional areas, increasing both sales and satisfaction rates from improved product transparency.
To sell their tooth-sensitivity products abroad the same way they do in the U.S., website localization has also become a main feature of the brand’s global online image. For example, the brand offers over 61 localized pages specifically marketed for each country and region they sell to. The localized pages are tailored to specific linguistic and cultural practices of different geographic regions to best reach consumers.
Choosing Language Connections
Language Connections helps businesses across the nation overcome linguistic and cultural barriers by utilizing its industry expertise in product translation services to allow you to effectively sell to global audiences. With our large vendor pool of over 4,000 professional linguists who cover 100+ need languages, we provide only high-quality business translations for your products. With our three decades of experience providing exceptional linguistic services for businesses, choosing Language Connections as your service provider ensures that your global products will stand out in competitive foreign markets.
About Language Connections:
Language Connections is one of the top language service companies in the US. Over the last 30 years, we’ve focused on providing the best business translation services, interpreting services, as well as interpreter training and customized language training programs. In addition to top-tier corporate language training, we offer certified corporate interpreters and professional business translation services in 200+ languages. Our network includes linguists with backgrounds in all major industries. They’re ready to meet your needs, whether they’re for technical translation, legal translation, government translation services, international development translation services, education translation services, life sciences translation, or something else. Reach out to us today for a free quote on our cost-efficient and timely translation services, interpreters, or other linguistic services.
Language Connections Inc.
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Email: service@languageconnections.com