How Translation Services For Manufacturing Helped EuroGraphics

The current global puzzle market is worth an estimated US $2.9 billion as of 2024 and is currently projected to grow annually at a rate of 3.51%. The U.S., Germany, and Japan are expected to emerge as the largest producers within the industry, reshaping the way manufacturers connect and reach out to their global target audiences. By communicating your brand identity to customers who speak other languages besides English through professional website localization services or other translation services for manufacturing companies, your brand is more likely to succeed within today’s market, as demonstrated by the example of EuroGraphics Puzzles

EuroGraphics and Translation Services For Manufacturing

Headquartered in Montreal, Canada, EuroGraphics, an art publisher and puzzle manufacturer, is currently ranked as one of the largest and most successful puzzle manufacturers within North America. Founded in 1987, the puzzle brand has become a leader in the production of high-quality blueboard jigsaw puzzles ranging anywhere from 24 pieces for complete beginners to 5,000 pieces for experts. Composed of a global team of designers and craftsmen, the company prides itself on selling jigsaw puzzles with highly sought after images within over 68 countries worldwide thanks to experienced business translation services.

How EuroGraphics Implements Translation Services For Manufacturing

Before being able to expand their business abroad to areas where English is not the dominant language, EuroGraphics needed to be able to effectively communicate with customers across the globe in multiple languages. For instance, to accommodate the linguistic diversity of Canada, EuroGraphics invested in professional website localization services for both Canadian French and English to accommodate online buyers. Similarly, for those who reside in the U.S., American English is set as the standard instead of Canadian English based on the IP address of site visitors.

In addition to using desktop publishing services to reach their local audience, Eurographics also heavily relies on packaging and label translations for every puzzle box to better reach international audiences who reside outside North America. For example, puzzle titles, picture designs, and general product information such as materials and warning labels are always made available in English, French, Spanish, and German. In addition, on the back of every puzzle box is a short story of EuroGraphics’ mission as an art publisher and puzzle manufacturer to bring people together through this fascinating past time translated for customers in French, Spanish, and German as well as English. Through these efforts of providing professional translation services for their online store and every puzzle box on the shelf, EuroGraphics has successfully reached puzzle-goers across the globe.

Why Language Connections?

With over 30 years of being a trusted language service provider, Language Connections is a veteran when it comes to providing translation and localization services to puzzle brands like EuroGraphics across North America. We have a dedicated project management team ready to put your puzzles on international shelves for your diverse target audiences by offering translation in over 100 languages thanks to our vetted pool of certified linguists.