How Translation Services For Businesses Helped World Market

Ecommerce requires building true connections with consumers across the world. This often means investing in translation services for businesses and even localization services to properly translate your company’s website, create a tailored user experience for different customers, communicate with global vendors, and ensure all marketing materials resonate with the preferences and cultural nuances of both domestic and foreign markets. The efforts of World Market demonstrate the importance of this approach and show how Language Connections’ diverse set of language service solutions (particularly ecommerce translation services) can help other businesses seeking to expand internationally.

What Is World Market Co.?

World Market is a national specialty retailer across the United States founded in San Francisco in 1958. The retailer specifically prides itself in providing products from around the world ranging from food, beverage, home décor, and gifts for every occasion.

What makes World Market a unique global retailer is how and where they source their products. More specifically, the retailer works directly with artisan vendors in 50 different countries across 5 continents to provide its customers with local goods and products within its 240 store locations.

How World Market Implements Translation Services For Businesses

World Market, which made an annual net profit of $963.8 million in 2023, has been named as one of the nation’s largest retailers for global products due in part to the guidelines they set for vendors who want to share their artisan crafts with Western consumers. The vendor guidelines that the company uses to source their international products are set forth by World Market’s Management Services, which enforces strict language requirements for all vendors and requires the help of business translation services.

More specifically, vendor guidelines state that if vendors wish to offer their artisan products through the online retailer, they need to follow certain invoice language requirements. For example, when products are at the end of the manufacturing process and ready to reach the store, vendor invoices must be in English or have an English translation attached for all general food products.

Additionally, World Market also requires the use of localization services for each vendor’s code of conduct. All vendors are responsible for providing a translated and localized code of conduct to each of their suppliers and subcontractors requiring that they abide by World Market’s standards and practices . This allows World Market to source the products they sell in a fair and efficient manner .

Why Choose Language Connections For Translation Services For Businesses?

Here at Language Connections, we take pride in our ability to craft high-quality language solutions for clients from a variety of industries. We provide all of our clients with an experienced and dedicated project manager to create custom-tailored solutions to fit your organization’s unique linguistic and budgetary needs. Whether you need translation, localization, or interpreting services, partnering with Language Connections is the best way to facilitate the global expansion of your ecommerce brand.