How Product Localization Solutions Drove Dove’s Success

It’s no secret that the beauty and personal care market is incredibly competitive. Successful brands need to invest in innovative translation and localization solutions to remain top-of-mind for global buyers. The unquestionable international success of Dove serves as a testament to the effectiveness of translating web content and product information to properly connect with foreign target markets.

Dove And Localization Solutions

Dove, the world’s single largest beauty brand for men, women, and babies, was founded in 1955. With a focus on inclusiveness and acceptance for all when it comes to natural beauty, Dove created simple and effective beauty and personal care products to cover a wide array of needs for consumers across the globe. Headquartered in Georgia, they have grown to acquire an annual revenue of over $5 billion USD and currently operate in over 150 countries worldwide.

How Dove Uses Localization Solutions

Despite being one of the most popular global brands, the company have to overcome multiple hurdles in order to achieve international growth. For instance, professional product translation services allowed Dove to communicate its brand image and mission with customers while ensuring regulatory compliance and transparency.

Most notably, website localization has played a major role in allowing for accessibility to Dove products to consumers who speak foreign languages. With 55 different company pages localized for each country or region where their products are sold and four target locations where the top two spoken languages are provided instead of one, Dove was able to break into foreign markets easier than companies who failed to invest in professional marketing translation services.

In addition to website localization services, Dove’s success stems from their strong use of product translations for each major market. For example, Dove products sold in North America are primarily sold with labels provided in English while products sold in France are strictly marketed in French, ensuring product success in every different target market desired.

Why Language Connections?

Language Connections is one of the nation’s longest-standing providers for professional language services with over 30 years of experience. With translation and localization services offered in over 100+ needed languages and most industry materials, our team of certified language professionals can help your brand expand internationally by providing translations for content ranging from product labels to webpages. Additionally, our large vendor pool of over 4,000 vetted linguists will ensure your translations seamlessly communicate across all languages and cultures.