Streaming has become an attractive alternative to cable for many modern families across the globe thanks to significant investments in multilingual sub-captioning and dubbing. In today’s broadcast industry, there are over 200 streaming services for viewers to choose from worldwide. However, one stands above the rest. By using professional business translation services and content localization to offer viewers content in different languages, Netflix has remained the #1 choice for viewers across the world.
Netflix and Content Localization
Netflix, unbeknownst to many, was founded almost 3 decades ago in 1997 as a DVD rental business. In 2007, Netflix launched their popular streaming service, allowing customers to access a vast library of movies and TV shows online. Based in California, the streaming giant has amassed a global audience of over 300 million paying subscribers as well as an annual market cap of around $366 billion, making Netflix the number one streaming service in the world. However, Netflix never could have reached this level of success without the use of professional translation services and content localization that allow it to be accessible to viewers in over 190 countries.
How Netflix Strategically Uses Content Localization
After the launch of their digital streaming service, Netflix knew that if they wanted to break into the global market, they would need to make their content accessible to non-English-speaking audiences. Today, Netflix offers localized landing pages in over 20 popular languages thanks to excellent website translation services, allowing them to market to regions across the world by adapting content to their specific cultural and linguistic standards.
Within the streaming application, Netflix has made their services available to a diverse audience by investing in audio and subtitling services for multiple languages. For example, Netflix’s most popular series Squid Games offers 28 voice-over options and over 39 linguistic options for subtitling that allow viewers from around the world to access the critically acclaimed show. While these are only a few of the ways Netflix deploys translation services for marketing to grow its audience, these strategic moves have given Netflix the ability to remain at the top of a competitive industry for a number of years.
Choosing A Language Provider
When it comes to choosing a language service provider for your media platform, it is critical to partner with certified professionals with experience in the field to ensure quality and accuracy. Fortunately, here at Language Connections, we have over three decades of experience providing exceptional linguistic services for all of our clients’ needs. We offer services in over 100 in-demand languages thanks to our large vendor pool of over 4,000 vetted linguists. With our expertise, your organization will be able to successfully reach out to audiences across the globe.
About Language Connections:
Language Connections is one of the top language service companies in the US. Over the last 30 years, we’ve focused on providing the best business translation services, interpreting services, as well as interpreter training and customized language training programs. In addition to top-tier corporate language training, we offer certified corporate interpreters and professional business translation services in 200+ languages. Our network includes linguists with backgrounds in all major industries. They’re ready to meet your needs, whether they’re for technical translation, legal translation, government translation services, international development translation services, education translation services, life sciences translation, or something else. Reach out to us today for a free quote on our cost-efficient and timely translation services, interpreters, or other linguistic services.
Language Connections Inc.
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Email: service@languageconnections.com