How Content Localization Services Helped Arm & Hammer

The cleaning product industry is incredibly competitive. Within the U.S. alone, there are over 200 main brands vying for the top spot on the shelf. Net sales and consumer growth in the industry are projected to steadily increase in the coming years, especially for international markets. However, breaking into global markets isn’t easy unless proper attention is paid to procuring content localization services, as seen through the example of Arm & Hammer.

Arm & Hammer And Content Localization Services

Arm & Hammer, one of America’s leading cleaning brands, was founded in 1846 with the goal of providing consumers with safer and more effective options to help tackle everyday issues ranging from laundry, to oral care, and even cat litter. With headquarters in New Jersey, the brand has successfully grown to sell their household cleaning solutions in over 130 countries and counting. As of 2022, the company reported an annual net revenue of $5.376 billion USD due to their successful consumer approach of investing in different corporate translation services to reach out to different target audiences.

How Arm & Hammer Uses Content Localization Services

Arm & Hammer’s success is due not only to their innovative products, but also proper use of translation services to build their international brand image and remain a favorite in the industry. For example, Arm & Hammer allows customers to shop in their own language by using website localization to specifically fit the language parameters of the U.S. and Canada, including Canadian English, French, and American English and Spanish.

Not only does Arm & Hammer localize its online store to the specific language needs of North America. It also produces product label translations based on specific geographical regions and their speakers to better target their audience. For example, Spanish product labels are made available for cat litter and laundry detergent sold in the Southeast region of the U.S. to accommodate for the large Spanish speaking population. By tailoring their products on the shelf to different target audiences, Arm & Hammer ensures language accessibility, leading to higher net sales for their brand compared to their competitors.

Why Choose Language Connections?

Here at Language Connections, we understand the importance of product accessibility just like Arm & Hammer. With the help from our large vendor pool of over 4,000 certified linguists as well as our experienced project managers, we can make high quality products accessible to customers who speak other languages besides English through our accurate product marketing translation services. With over 30 years of service in the industry providing businesses with professional translations, your product materials can be translated into over 100+ common languages to help your global target audience grow.