Operating an international retail brand requires clear communication with both foreign suppliers and customers. This often means investing in a corporate translation service to properly translate key materials ranging from customer surveys to guidebooks and contracts for international vendors. The example of Target demonstrates the importance of this approach and shows how Language Connections’ customized business translation services can help other retail giants seeking to expand their international footprint and product offerings.
Target And The Help Of A Corporate Translation Service
Target, an all-purpose retail chain, was founded in Roseville, Minnesota in 1962 by George Dayton. Since then, Target has become a national phenomenon that is now a key part of the American retail landscape. Target operates 1,963 stores across the U.S. and 62 domestic supply chain facilities.
To make sure customers have access to products from around the world, Target has 20 sourcing offices located worldwide as well as a global capacity center in India. Because of this effort to expand its product offerings, in 2023, Target grew its annual net revenue to approximately $105.8 billion dollars in 2023, making them one of the most successful retailers in the world.
3 Ways A Corporate Translation Service Helps Target Operate Effectively
Given the linguistic diversity of the U.S., Target needed to find the right ways to reach customers who lived in regions in which English was not the dominant language. To tackle this challenge, Target provides customer service questionnaires and notices in localized Spanish at the bottom of every store receipt given to customers. This allows Spanish speakers to learn about special offers in their primary language through Spanish translation services while providing Target with valuable feedback on how to improve their products and services.
To expand its product offerings, Target also invests in translation services for businesses in order to employ a global sourcing team in major capital cities in over 20 different countries across Asia and South America., Target is committed to pursuing “fair, responsible and equitable supply chain practices” to remain a transparent and successful business. To stay true to these values, Target created Standards of Vendor Engagement (SOVE) for all of their international partners and suppliers to comply with. Target even created a guidebook for suppliers called “Applying Target’s SOVE” that details their expectations when it comes to supply chain human rights and environmental standards. This guidebook was made available in 10 different languages including Bengali, English, French, Hindi, Indonesian, Khmer, Korean, Simplified Chinese, Spanish, Traditional Chinese, and Vietnamese, covering their entire base of global suppliers through effective corporate translation and localization services.
Additionally, to support their SOVE efforts, interpreting services are made available to customers who need to report behavior that goes against Target guidelines through an anonymous, 24-hour integrity hotline. This allows Target to uphold and maintain their code of conduct for all vendors by allowing customers who discover potential violations to adequately report these problems to the correct global office, an important part of running an ethical business operation.
Language Connections And Its Corporate Translation Services
Clearly, the example of Target shows the importance of investing in corporate translation services to maintain and uphold high ethical standards, improve language accessibility, and allow for important customer feedback. Fortunately, Language Connections has over 30 years of professional experience in the language industry providing certified translation services in over 100 languages with the help of our large vendor pool of highly trained linguists. Our experienced translation project management team works with our clients throughout all project phases to ensure that your message can be understood across all languages and cultural contexts. With the help of our three-step quality assurance process, your business can rest easy knowing that Language Connections is the only partner that can ensure seamless cross-cultural communication to help your organization achieve its business goals.
About Language Connections:
Language Connections is one of the top language service companies in the US. Over the last 30 years, we’ve focused on providing the best business translation services, interpreting services, as well as interpreter training and customized language training programs. In addition to top-tier corporate language training, we offer certified corporate interpreters and professional business translation services in 200+ languages. Our network includes linguists with backgrounds in all major industries. They’re ready to meet your needs, whether they’re for technical translation, legal translation, government translation services, international development translation services, education translation services, life sciences translation, or something else. Reach out to us today for a free quote on our cost-efficient and timely translation services, interpreters, or other linguistic services.
Language Connections Inc.
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Boston, MA 02135
Phone: +1-617-731-3510
Email: service@languageconnections.com