Every year on March 17th, people from all over the world celebrate St. Patrick’s Day. St. Patrick was one of Ireland’s patron saints and was especially famous for his missionary work in Ireland through the establishment of churches and conversion of people. Most importantly, he symbolizes the arrival of Christianity in Ireland. This celebration has been held for over 1,000 years and is celebrated on March 17th in honor of St. Patrick’s death. Since St. Patrick’s Day is celebrated in multiple countries across the globe, there two major businesses that make use of global business translation services to advertise their products for this holiday: Guinness Beer and Jameson.
Guinness Beer definitely requires language service companies, as it’s available in over 120 countries. While it was first brewed in St. James’s Gate, Dublin, its reach has become global and it’s moved on to a British headquarters. To capitalize on St. Patrick’s Day, the brand certainly uses marketing localization services to make sure its famous green beer and holiday commercials are relatable and accessible to people around the globe! It’s interesting to note that Guinness, normally a deep red, used to be green only when it was not aged properly!
Global Business Translation Services for Jameson
As an alternative to Guinness, Jameson’s whiskey has been drunk (and the company has used business document translation services) around the world since the early 19th century. As one of the six main Dublin Whiskeys, Jameson is very popular on St. Patrick’s Day, a holiday focused on Irish pride and culture. Using corporate translation services, Jameson has expanded its presence globally, even as it stayed in Ireland and kept its main headquarters in Cork. Revelers at some of the biggest St. Patrick’s Day parades around the world (in New York, London, Chicago, and Montserrat) drink plenty of Jameson!
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