TikTok, a popular video-based social media platform, just announced in a July 21st blog post that it had developed new captions and video translation tools such as subtitling services to make entertaining videos more accessible.
Why Video Translation?
The company has been working on reducing language barriers. In 2021, it launched the caption function so that video creators can transcribe their content to generate subtitles and make it more accessible to people from other countries. And it has continued to improve the user experience.
“Today, we’re introducing new caption and translation tools in hopes of lowering the language barrier to help bring entertaining global content to more users,” TikTok wrote in the blog post.
Tiktok updated three language translation and transcription services tools: auto-generated captions, translations for captions and video descriptions, and translation for text stickers. With these tools, video viewers can easily understand video content and not miss any funny parts!
Tiktok’s Auto-Generated Captions
Previously, creators who posted videos on TikTok could choose whether they wanted auto-generated captions posted to their videos. But the audience does not have the option to turn on or close the captions. The updated auto-caption feature allows viewers to choose and make the content they view more understandable.
“With auto-generated captions, in addition to creators, viewers now have the option to turn on closed captions for videos, helping make entertaining content more accessible,” the company writes.
TikTok’s Video Translation Support
TikTok is currently offering global translation services support in English, Portuguese, German, Indonesian, Italian, Korean, Mandarin, Spanish and Turkish. Users who watch videos in these languages will also have access to automatically created captions, which can be translated into one of the nine languages. It makes content more accessible to a broader range of users.
With these upgraded functions, TikTok believes people can share happiness and entertainment regardless of language barriers. “These easy translation solutions help overcome language barriers and bring people closer together over shared entertainment,” the company’s blog reads. “Through these efforts, global content will become more accessible regardless of the language(s) you speak and where you are in the world.”
Because of the Internet, there are no borders to communicate with each other. We only need to type on the keyboard to chat with friends on another continent. But understanding each other’s language is the foundation of communication. Professional translation and interpreting services can help you communicate with the one you are concerned about without any barrier. Language Connections is passionate about helping you connect with the world.
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